The stunning, photo-real cover of this special has been created by Thailand’s CGI ace, the globally acclaimed Surachai Puthikulangkura – a regular guest in our magazine over the years.
We received 5,000 submissions from over 70 countries with the most spectacular entries have been selected for this 344-page book.
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Lürzer’s Archive enlisted the help of design experts in the field, among them Harry Pearce of Pentagram, the world’s largest independent design consultancy for the second edition of 200 Best Packaging Design worldwide.
We wound up with some 3,000 submissions to the book and were able to pack 240 pages of just the very best of current packaging design into it. To demonstrate the effect of good packaging, we’ve designed three different wrappings for the book.
The cover of our new issue is an absolute eye-catcher and not one for the faint-hearted. It’s taken from a campaign by Y&R Paris for the International Fund for Animal Welfare.
“The British press once compared advertising by Dave Trott to a brick flying through the consumer’s window.” – This is how our first interview back in 1999 with Dave, founder of the legendary agency Gold Greenness Trott, began. So we thought that line would be a good opener when we caught up with him 16 years later. You can find the not-to-be-missed interview in the magazine.
The digital selection this time comes from Levi Slavin, Creative Director at BBDO, New York.
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