"Emotion. It's what makes us Indian."
Santosh Padhi, chief creative officer and cofounder of Taproot India, holds the record number of Cannes Lions and One Show Pencils. He started his advertising career 15 years ago with Mudra (DDB) Mumbai.
Archive - Advertising Worldwide
After 10 years as executive creative director and national head of art, he branched out on his own to found Taproot India four years ago. Santosh has worked on brands such as McDonald’s, Johnnie Walker, Heinz Tomato Ketchup, and Fiat India.
Read the interview in full in Vol. 2-2012 of Lürzer's Archive.
