After almost 28 years of being respected as the most acclaimed resource for advertising creativity worldwide, we at Lürzer’s Archive decided to take another big step towards creatives by specifically targeting young people inside the industry.
So we put our heads together and considered different options, finally deciding to set up the Young Ad Addicts (YAA), a facebook group dedicated to young students, creatives, newcomers and professionals working in advertising and ad-related fields.
The YAA is an online platform enabling members to share their ideas, opinions, portfolios, news, etc. Its aim is to bring together young creatives from all around the world in order to promote dialogue and exchange.
By creating the YAA, we are also looking to support members with their studies, their work at agencies and elsewhere, thus helping them to become the ad industry’s newcomers of tomorrow. We really believe that everybody will benefit from the boost that this constantly expanding network will give them when seeking to advance their careers.