Lürzer's Archive - the world's most stolen magazine. But how can you stop people stealing your copy? With one of our dull and boring limited edition Untouchable Covers!
Leo Burnett’s Ben Gough, who wrote and art-directed the concept, explains: "I am furious when someone nicks my copy (and I ignore the fact that half of my own collection has been pinched from other people). Very quickly I came up with the idea to create anti-theft devices to turn Lürzer’s into something you don’t want to steal and the Untouchable Covers idea was born.”
We've had so much fun with this idea since it launched at Cannes we thought we'd open it up and ask our readers to design their own. We want you to create a cover which is so desperately un-hip that you can guarantee no one will pick it up.