Archive - Advertising Worldwide

Marco Cremona, Executive Creative Director at Y&R, Moscow, began his career as a copywriter in Milan where he says he learned to “foster the most pronounced Italian quality: fantasy”. His CV includes posts at Leo Burnett and McCann-Erickson and he has won awards at the likes of the Cannes Lions, Clios and Italian Art Directors Club.

Image: Marco Cremona, ECD, Y&R, Moscow

About me...

I moved to Brazil, where I learned synthesis: communicating to a target that ranges from the illiterate to Nobel Prize winners forces you to find a simple and universal language. The third stop was California, where all the creative trends that influence and shape the world are originated - from Hollywood to the Silicon Valley. I’m now in Russia, the land of the best copywriters of all times - from Tolstoy to Cechov, and Goncarov to Dostoyevsky.

At the moment I am working on...

Danone is my main priority at the moment. I want to raise the creative level in traditional media and help bring some of their products into the foreground of the digital world; to engage people and keep the brand fresh and modern.

The best piece of creative work around at the moment is...

I love "Beer Chase", BBDO Melbourne’s work for Carlton Draught. It’s hilarious, unexpected and it represents the coherent continuation of years of creative successes for the brand.

Video: Carlton Draught "Beer Chase by BBDO, Melbourne.

I am inspired by...

Tom & Jerry.

This year I’ll be attending...

I attended Cannes Lions and will also be speaker at the Golden Drum.

My last social media update said...

I tend to update with pictures rather than with words. Maybe it’s because I’m a copywriter and when I relax I don’t feel like working.

The next big thing in advertising is going to be...

Mobile content.

The piece of digital work I wish I had thought of is...

“All is not lost” from OK GO! It is a masterpiece that’s so fresh, entertaining and seamlessly produced.

In a film about my life, I’d like to be played by...

William Katt.

In my industry, I admire...

David Droga.

The screen background for my mobile phone is...

Ganesh.

My dream collaboration is...

Aaron Koblin.

Video: Behind the scenes of Ok Go's "All is not lost" 

In up and coming talent, I look for...

Hunger.

A piece of criticism I’ve received was...

You should be more team oriented.

The last song I listened to was...

‘Amico Fragile’ by Fabrizio De Andrè.

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