During my first 20 years with Lürzer’s Archive it used to irk me quite a bit when shortly after the deadline for a certain issue had passed, I would come across yet another brilliant new campaign that I really wanted to share with our readers. But once past a certain stage of the magazine’s production that was quite impossible. Obviously, this was the pre-Internet era and the only thing I could do was patiently wait for the following issue before I could finally feature that particular print campaign in the magazine.
That all changed with the dawn of the World Wide Web and when our website started doing the “Ads of the Week” feature about 10 years ago, I could share with our readers every brilliant new campaign I stumbled upon on a weekly basis. To commemorate this I decided to take a look back and select 10 of the print ads that we featured as “Print Ad of the Week” in 2007. Some of them went on to win multiple awards (in fact most of them did), some of them I thought worth revisiting anyhow. Have a look and let us know if you think this little crop of Ads of the Week from 2007 has aged well or not.