I've taken a look back at our Ads of the Week – as published each Monday on this website – and tried to select some of them that should do well at the Cannes Lions this year. Entry deadline for the festival was end of March but you could still enter, albeit at a "late" fee after March 23 or, even more expensively, at the "increased late" fee which became applicable yesterday. The final entry deadline is April 20, and by then all work – however theoretical and perhaps existing at this point as a scribble only – should have been submitted.
I've put together a somewhat random selection of ads that, to me at least, have the potential to garner some Cannes metal and I'd be interested to hear you weigh in on them. Is there anything here that you think deserves Bronze, Silver, or Gold at Cannes? (The Grand Prix can sometimes be a rather inscrutable choice, and one that I suppose can be politically motivated that it's too hard to say what will win. At least I don't have a clue this year what could be found worthy of the Print Grand Prix. As usual, I hope it turns out to be something that we featured in the magazine some time ago – as it usually does.) Among those participating in this little guessing game who may get it right (no way to say that before Wednesday of the Cannes Lion festival week of course) we'll give out a one-year subscription to Lürzer's Archive magazine (print and digital). You can leave your guesses in the Comments part on the Facebook posting of this blog.
"The mistake" is the title of this print ad for the new smart fourfour, a car so smart it obviously makes owners forget it's a four-seater. Client: Smart, Agency: CLM BBDO, Paris, Creative Director: Matthieu Elkaim, Art Director: Anthony Liétart, Copywriter: Sebastien Duhaud, Photograpehr: Jean-Baptiste Courtier
This ad for Frosch brand ecological dish soap demonstrates the force of nature by showing a meteorite on course to target a planet of dirt. That, at least, is one’s initial impression. Client: Frosch, Agency: Scholz & Friends, Berlin, Creative Director: Robert Krause, Art Director: Matthias Spaetgens, Wulf Rechtacek, Copywriter: Maira Weidmann, Photographer: Elke Fischer
Print ad/poster for M. Moustache, a company that produces footwear for "refined monsieurs and elegant dames in search of a sartorial adventure," as the brand itself puts it. Client: M. Moustache, Agency: Altmann + Pacreau, Paris, Creative Director: Olivier Altmann, Art Director: Fabien Nuñez, Copywriter: Didier Aerts, Photographer: Laurent Seroussi
The 2017 campaign from upscale gym Equinox – shot once again by fashion photographer Steven Klein – continues the theme of the “Commit to something” tagline, showing how commitment can help to define personality. Client: Equinox, Agency: Wieden + Kennedy, New York, Creative Director: Sean McLaughlin, John Parker, Art Director: Jessica Shriftman, Copywriter: Ian Hart, Photographer: Steven Klein
Your home is like your life: When you leave everything out in the open, it may not reflect too well on you. This ad for Ikea's smart storage solutions reminds us how simple it is to keep it all neatly tucked away. Client: Ikea, Agency: Memac Ogilvy & Mather, Dubai, Creative Director: Paul Shearer, Ramzi Moutran, Maher El Baba, Art Director: Juliana Paracencio, Copywriter: Luiz Vicente Simoes, Illustrator: Monica Yuri, Digital Artist: Bruno Rodrigo de Miranda
And, finally, our current Print Ad of the Week for Creative brand headphones with superior sound quality that will bring you closer to your music – the closest, in fact, you can pretty much get. Client: Creative, Agency: JWT, Shanghai, Creative Director: Norman Tan, Carlos Camacho, Art Director: Justin Leung, Carlos Camacho, Supparat Thepparat, Copywriter: Selwyn Low, Carlos Camacho, Photographer: Ale Burset, Digital Artist: Diego Speroni