Agency: BBH, London, Art Director: Mike Wells, Copywriter: Tom Hudson
This Levi's poster campaign won the Grand Prix at Cannes in 1992. Agency: McCann, Milan, Art Director: Alessandro Canale, Copywriter: Stefano Colombo, Photographer: Graham Ford. With tons of awards churned out today at Cannes, it's hard to imagine a time when the Grand Prix was either won by film or print. (Although at the time it was still called International Advertising Film Festival) The year before, 1991, the Grand Prix had gone to "Lion", the appropriately titled commercial directed by Jean-Paul Goude for Perrier by Ogilvy & Mather, Paris. It's our current Classic Spot of the Week on this website. In other words, the one ad campaign deemed the best by the jury was awarded the Grand Prix. 2017 saw a total 27 Grand Prix handed out.
On the right, in the Gallery, you can find a few commercials from 1992 that - for me at least - have retained their charm.