Kevin is Senior Art Director at TracyLocke, Dallas, Texas.
How did you get into advertising?
I went to school for Architecture and Psychology and switched majors to one that combined the design skills of architecture with the study of human behavior. I found advertising. Went through the Texas Creative program at the University of Texas and never looked back.
Can you give us a run down of the most recent campaign you worked on?
Most recently, I was excited about the Audi posters we created for our client. We made them through pure passion for the brand and they've kind of blown up. Unexpected, yet exciting.
What do you think the best piece of creative work around at the moment is?
This is always tough for me but I'm going to stray from the typical super awesome spot answer and go with Wendy's social media. They're crushing it on Twitter.
What do you think the next big advertising trend is going to be?
I'm not going to surprise anyone here, but Augmented reality is going to be a game-changer as soon as the masses adopt it fully.
What do you think the piece of advertising work you wish you had thought of is?
The VW cell phone cases made out of crashed cars to encourage people to not text and drive. Smart and simple always wins.
Your favourite digital tool/app at the moment is?
Boring answer but Trello has been really great at keeping our team organized with extensive workloads and quick timelines. This is not a sponsored post haha.
In a film about your life, who would you like to be played by?
Andy Samberg. We're kind of similar I guess.
What is a word or phrase you overuse?
I make up phrases all the time and my co-workers think I am absolutely out of my mind. When someone does something good, I say "That's Chicken..." Let's just end this answer there.
What did your last social media update say?
Flew up to Vegas to surprise my pops for his birthday!
My dream collaboration is…
Tom Whalen. Dude is a legendary illustrator.
A piece of criticism I’ve received was...
I'm one of those stress-type creatives. So I'm often just told to chill the f' out.
A great piece of advice I received…
Just make it look good.
@Kevin_Forister Youtube channel to help people get into advertising: OpenDoorCreative