From dream collaborations to what will be the next big thing in advertising - here's what creatives said in 2015.
"My dream collaboration is...right now? Malala. Or Iñárritu."
PJ Pereira is Chief Creative Officer and co-founder of Pereira & O’Dell. The agency has found a sweet spot with both challenger and established brands that want to attract young consumers in new and interesting ways. Read the interview.
PJ Pereira of Pereira & O'Dell
"We have deliberately lost contact with the now, the stuff that’s 'at the moment’ for a long, long time. We don’t have the time and also don’t want to get too distracted about the wonderful stuff other people make."
Hornet Dutch directing duo Lernert & Sander had been continuing their fashion portfolio earlier this year, which included a hot new Adult spot for Jean Paul Gaultier X EASTPAK carrying a subtly dry sense of humour. Full interview here.
Lernert & Sander
"I think content and its creation will become even more important. The tough part will be maintaining value for the content as it proliferates. There are many experts who believe content will become as valuable a commodity during the latter 21st century as oil has been during the 20th century."
Full interview with Tom Hussey here.
Dallas-based photographer, Tom Hussey
"Don’t fuck it up.' It reminds us to always have something fuck-uppable in our work, but to be careful to never actually let it fuck you up."
D&AD appointed Andy Sandoz, creative partner at Havas Work Club, as its 2015-16 president. Full interview here.
"The best piece of creative work around at the moment is the 'Coke Together' campaign: no product, no logo, no branding whatsoever. It’s pure, powerful and clever. And beautifully shot by David LaChapelle."
François Phan is an integrated producer at Ogilvy & Mather, Paris. Read the full interview.
23 December 2015
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