Aldi convinces some suspicious Scandinavians that Aussie Christmas traditions can also be festive.
The northern hemisphere has always led people to believe that a white Christmas is the norm. That they should be building snowmen, staying indoors and eating hot foods that are far more suited to a much colder climate.
But in this spot from BMF Australia, a young man from a small snow-covered Nordic village returns from Australia with unlikely tales of how they celebrate Christmas down under.
In the two-minute film, directed by Glue Society’s Gary Freedman, Johan tells tales of a summer Christmas: including prawns, cricket and surfing (a nod to Aldi’s Santas of 2012) - many of which seem out of place to the somewhat sceptical villagers of Julbacken. As time goes on, the villagers begin to warm to Johan’s new ideas.
However, he incurs the wrath of his toughest critics - the medieval looking community elders (complete with facial hair and flaming torches). Until a single, juicy prawn from the Aldi food range demonstrates that there’s wisdom in the Aussie approach.
Even Johan’s rival in love, seething in the background, comes round to the idea of a “Perfect Aussie Christmas” - begrudgingly taking snacks from the buffet table.
"Like any Aussie kid, I've grown up feeling our Christmas was inferior to that of our Northern Hemisphere brethren with their trademark white Christmas,” says BMF Creative Director, Alex Booker.
“It's time we showed them what it's like to have an Aussie Christmas and prove that it might just be the perfect way to celebrate Christmas. After all, who can resist a few ALDI prawns and lobster tails after a quick surf and some backyard cricket... even if you have no idea what you're doing."
This is the supermarket’s second major festive campaign, following on from their jolly race of fun-loving “Surfin Santas” who hit the waves with an ALDI ham.
Complementing the spot are tongue-in-cheek product spots featuring members of Johan’s village talking about what makes a perfect Aussie Christmas.
8 December 2014
Visit our new shop and discover the finest campaigns from print, TV and digital: Subscribe now
You might like: