Arty Schweppes films by XXS Amsterdam mark new direction for drinks brand
Three docu-style films for Schweppes about ambitious and creative people marks the first step into a new direction for the drinks brand.
We’re increasingly seeing brands collaborating with contemporary artists, and Schweppes is the latest, with a series of docu-style shorts produced by 100% Halal.
The Dutch agency behind the films, XXS Amsterdam, says “The Makers of Today” films mark the first step into a new direction for the drinks brand.
XXS Amsterdam was tasked with a challenge to link the rich heritage of Schweppes with the present day ‘do it yourself’ culture. The creative idea is inspired by the brand’s founder, Jacob Schweppe, the first person to manufacture carbonated soda water back in 1783 inventing the soft drink as we know it today. From urban farmers to the 3D print experts of today, the new Schweppes films “celebrate those who embody that spirit: entrepreneurs, inventors and makers.”
“We want to engage with people who are driven to leave their own distinctive mark, just like Schweppes founding father Jacob Schweppe has done,” says Hans van Nood, ECD at XXS Amsterdam.
“With this campaign, rather than targeting a specific demographic, we want to tap into a unique mind-set of today’s inventors and give them a chance to speak up.”
The integrated campaign evolves around three selected ‘makers’ who are each portrayed in a series of documentaries that were directed by Andreas Pasvantis.
One features mixologist Cristian Pineda, who has excelled in recent years in becoming one of Europe’s recognized mixologists due to his artistic and refreshing style and communication. A second tells the story of Colombian born Lorena Delgado, a home chef, who came to Europe in her twenties and remembers the surprise of the variety of foods and flavours her new continent has to offer.
The young Lorena spent much time tasting as many new dishes as possible and memorising the smells and flavours around her. The third in the series of films profiles fashion designer, Paloma Lanna, who at only 24-years old established her own fashion label Paloma Wool.
These short films have been put together to create a 30 second TVC. The video part of the campaign is accompanied by a social media platform inviting all makers to share their story, give an insight into their craft, their drive and to inspire others to follow. The platform is open for makers worldwide to join in the conversation.
"Our aim was to appeal to people involved in the ‘maker movement’ of all sorts and for them to inspire others,” says Remy Kurpershoek, ECD at XXS Amsterdam.
Schweppes will also highlight different ‘makers’ from all around the world on social media.
29 June 2015
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