Adidas and Sid Lee unveiled a bizarre Yuletide offering featuring 'Ebenezer' Snoop and David Beckham as the Ghost of Christmas Present.
Adidas has launched Holiday Campaign for 2012, realised by Sid Lee. In usual Adidas fashion, it enlists the help of some of the world’s biggest sporting and cultural icons, including Snoop Dogg (who changed his name to Snoop Lion) and David Beckham.
At the heart of the campaign is “The Cautionary Tale of Ebenezer Snoop” online film, offering you the opportunity to find and share your own holiday spirit. As the film closes, you are invited to find out if you are an Ebenezer, and if so, the chance to redeem yourself via an “Are You an Ebeneezer?” Facebook app.
The film features Snoop Lion alongside skateboarder Mark Gonzales, escorting viewers into the illustrated world of legendary Beavis & Butthead artist, JJ Sedelmaier. “The Cautionary Tale of Ebenezer Snoop” follows the path of the classic English Holiday story ‘A Christmas Carol’ by Charles Dickens, seeing Ebenezer Snoop confronted by the Ghosts of Holiday Past (Stan Smith), Present (David Beckham) and Future (Derrick Rose & Rita Ora).
The film also features Adidas stars Jeremy Scott, Dani Alves, Joe Tsonga, Steve Aoki, Yohan Blake, Andy Murray, Dwight Howard and many more. As the film ends, you return to Facebook to create your own Ebenezer Snoop story.
The Facebook application takes you on a personalised journey of what could become if you don’t change your ways - Snoop might not be the only Ebenezer! It determines your naughty or nice quotient by aggregating your user data around certain Facebook activities such as commenting and event responses, the app creates your very own Ebenezer film.
The video might just chide you for not wishing as many of your friends a happy birthday as you might have, and for not responding when people wrote something on your wall.
The app also allows a chance to "Un-Scrooge Yourself" by sending a custom greeting card featuring JJ Sedelmaier’s campaign illustrations to friends.