Take a look at some of the year's campaigns, which highlighted social and environmental causes around the world.
Procter & Gamble’s Always campaign wants to transform the meaning of ‘Like a Girl’."Like a Girl" - a new digital and social media campaign, backed by the feminine care product line and shot by an award-winning documentary filmmaker, wanted to make #LikeAGirl “a phrase that represents the strength, talent, character and downright amazingness of every girl,” the brand says.
The campaign, from ad agency Leo Burnett features a video from Lauren Greenfield (Queen of Versailles) asking girls and young women what it means to do something “like a girl.” Their responses, which vary by age group, is the fuel for the brand’s push for people to shift their thinking. Read more.
To bring the issues of human rights to light, Ogilvy & Mather London partnered with renowned artistic duo, Coarse, to create an enlightening campaign for Amnesty International.The duo, Mark Landwehr and Sven Waschk, created a total of 30 limited edition “Freedom Candles”. Each candle highlights a human rights injustice.
When each candle is burned, the wax sculpture depicting the injustice burns away to reveal a new bronze figure inside—symbolising the positive change that human rights activism can help to effect. Read more.
Kenco Coffee introduced a campaign to target young Hondurans at risk from gang violence. The JWT "Coffee vs Gangs" campaign for the brand enlisted the help of director Johnny Hardstaff to craft an innovative and arresting spot.
The "Tattoos" spot is a mixture of animation and live-action with a street-cast authenticity, soundtracked by original music from Honduran rapper Socio. Written by Jess Oudot with art direction from Matt Leach, the short is an immersive piece of Mesoamerica. The gritty spot tells the story of a young man on the brink ofbecoming involved in violent gang activity, who takes a different route thanks to the Coffee vs Gangs project. Read more.
Coca-Cola has launched “2nd Lives”, a line of 16 unique bottle caps which can be screwed onto bottles after they’ve been used, transforming them into objects, such as a paintbrush, water squirter and pencil sharpener, among others.
The soft drink behemoth partnered with Ogilvy & Mather China with the aim of encouraging people to reuse and recycle more plastic. Read more.
Leo Burnett India puts cultural and religious discrimination in the spotlight with their TV campaign for Sony Entertainment Television’s eighth season of Kaun Banega Crorepati (KBC) – India’s answer to Who Wants to Be a Millionaire. Read more.
Greenpeace’s parody video “Everything is NOT Awesome” was part of a campaign to bring to an end Lego's brand partnership with oil company Shell. London agency, Don’t Panic, created the video which was set to a slightly sinister version by Alex Baranowski and Sophie Blackburn of 'Everything is Awesome' from The Lego Movie soundtrack. Read more.
Mumbai agency Taproot continued their campaign to highlight a huge social issue in India – farmer suicide. Every half an hour, a farmer somewhere in India commits suicide. 300,000 farmers have taken their life so far.
He leaves behind a large family, with no income and no hope. A two-minute film focuses on a mother and her family, left behind by the suicide of her farmer husband, owing to crop failures, drought and debt. Read more.
Unbreakable Hope: Agencia Africa’s campaign for a children’s cancer hospital turns patients’ hair into diamonds. Hair loss is an unavoidable part of cancer treatment for many. And this can most affect a cancer patient’s self-esteem and morale, in particular children.
For GRAACC – Children’s Cancer Hospital, this symbol of weakness was turned into the symbol of “Unbreakable Hope”, a diamond. Read more.
30 December 2014
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