The scenarios in one charming commercial by adam&eveDDB for the Volkswagen Tiguan offer an insight into parental compromise. Plus take a look at autumn’s offerings of ads from around the world.
In the UK spot, which is set to a 1960s Mike Preston cover of ‘I’d Do Anything’ (from the British musical Oliver!), we watch a dad cede his own wishes to those of his children.
This includes putting his records into storage to make way for a bright pink floral bedroom, ditching golf to take his daughter to ballet and even missing a goal at the football game because he’s taking his son to the toilet.
Only when he's behind the wheel of the Volkswagen Tiguan is he able to regain any sense of his own priorities (after taking a nursery rhymes disc out from the CD player) and enjoy a brief moment of respite from the responsibilities of modern fatherhood.
The adam&eveDDB spot is directed by James Rouse – making it the same team that brought us Marmite’s controversial "Love it. Hate it. Just don’t forget it". It was created by Toby Brewer and Nikki Lindman with the production company was Outsider.
Across the Atlantic we have Gatorade’s “Made in New York” tribute to baseball legend Derek Jeter, who retired this year. Musch of the ad was filmed candidly as Jeter walked among his fans. Director Henry-Alex Rubin has done a great job of capturing the honest reactions of New Yorkers as they suddenly realise their hero is there.
Over in the Phillipines, BBH Singapore has created “PlayPinoy” - a pan-Asian ad for Nike, celebrating the enduring love between Filipinos and basketball.
The 90-second spot directed by Jones+Tino turns the lyrics of Pinoy karaoke favorite, "My Way" into a dramatic monologue that plays against footage of Filipino ballers, some playing on world-class courts, others on ramshackle courts in sidestreets and back alleys, all displaying energetic passion for shooting hoops.
Havas Worldwide Helsinki has created a well-captured PSA for the Cancer Society of Finland. “The Breath Holder” is directed by Mikko Lehtinen and shows a little boy holding his breath throughout the day, seemingly as if he’s trying to break some record.
At first it may seem like he’s doing this out of boredom, or perhaps to break his record, but his real reason is revealed at the conclusion of the spot.
Finally, this “Love Sucks” spot from Saatchi & Saatchi Dusseldorf charms us with a robot who falls in love with a Vorwerk automatic vacuum cleaner. Directed by Jamie Rafn, the tagline is “You’ll love the way it works”.
7 October 2014
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