Honda explores what curiosity can do in new animated short by Wieden + Kennedy.
Wieden + Kennedy has released a two-minute short for Honda, following the launchof a series of animated idents for the brand's sponsorship of Channel 4 documentaries.
The video features an engineer's hands playing with a series of Honda creations from the past 65 years, including its solar powered concept car and the Honwave T38 inflatable boat.
The film is part of a campaign that celebrates the “curiosity of Honda engineers”.
“We have simply called the film 'Hands' as a testament to the tinkering nature of the Honda R+D engineers whose curious spirit (or hands) has made Honda the largest engineering company in the world,” says Wieden + Kennedy.
Scenes from the animated video were first featured in a series of idents recently launched on British broadcaster, Channel 4.
The idents are described as “the story of friendly technology, useful design and the ‘Power of Dreams’ from an engineer’s perspective.” They feature a pair of hands manipulate Honda products and inventions, drawing attention to the company’s achievements.
The idents, created by Chris Lapham and Aaron McGurk, served as a teaser for the long-format film.
Watching the ad on W+K’s site, also allows you to discover the “engineer’s notes” during the film – full of facts, insights and tales behind Honda’s history.
A decade ago, W+K created Honda’s “Cog” with the goal of humanising the brand and to make people connect emotionally with their global “Power of Dreams” strapline.
Just last month Neil Christie of Wieden + Kennedy in London received a letter from Melissa, a 10-year-old girl who was a fan of the instant classic - which was released possibly before she was even born.