The British Heart Foundation delivers an emotional punch in classroom spot
The British Heart Foundation doesn’t soften any blows in its latest spot which shares a whispered conversation between a father and child.
The campaign for the UK charity organisation aims to dispel stereotypes around heart disease and deliver and emotional punch, focusing on the devastation heart disease can wreak on friends and families. It says it is aiming to show that it is not just a disease that affects “older men”.
The “Heart disease is heartless” campaign, created by DLKW Lowe is headed by the spot “Classroom”. It features a young boy sitting at his desk at school when his Dad turns up unexpectedly to say his final goodbye before having a heart attack. It features the strapline “Heart disease is heartless. It strikes without warning”.
The TV campaign is supported by two further online videos that show someone holding a Skype chat and videoing their dog in the garden. In both videos, one person dies unexpectedly of a heart attack.
Alongside the marketing campaign, the BHF will also be telling the real stories of people that have survived heart attacks or are living with heart disease to show that “there is hope for the future” and why research is so important.
However, as they brace for a simulation of an actual heart attack, instead their phone rings and an audio message describes the real pain of a heart attack is getting a call like this to say a loved one is dead.
1 September 2015
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