From a supervillain Terry Crews for Old Spice to an online test to see how private your data really is - take a look at our pick of interactive online experiences.
French digital agency Akaru has created another immersive site for outdoor brand, Quechua. The interactive space showcases Quechua’s Spring/Summer 2015 collection via an immersive lookbook in South Africa.
Animated pointers guide you through the ‘outdoor’ adventure, which begins in a hike in Grabouw. Along the way, Quechua products, such as hiking boots and bags, are available in click-to-buy fashion. Stops include Kalbaskraal, Beaverlac, Silvermine and Lion’s Head and each location has live weather updates including temperature, humidity and wind.
Kolle Rebbe’s website for Protonet asks “How China Are You?”. The online test sensitises users about the issue of data sovereignty on the Internet. Based on their average daily routine, users can find out whether they still have control over their personal data.
You can customise the interactive animation - for instance, drag your favourite apps onto the animated character’s phone screen. As you go through the day, you’re faced with choices, such as online shopping, how you would bring music to a party and what devices you take with you when you exercise before work.
Now for an explosive mobile time-waster: Wieden + Kennedy Portland’s “Muscle Surprise” lets users uncover the secrets behind Terry Crew’s powerful body in this explosive mobile time-waster. Touch any of Terry’s muscles to enter a different wacky animation or random clip.
Crews plays a range of nonsensical characters, including a sitcom mum, a 1980s exercise video weightlifter and a supervillain. Depending on the path you take, you’ll find the likes of a tiger devouring a cube of doom, or even an old lady playing a keytar or a surgeon doing a chaotic eyebrow transplant. Is this really what the web was made for?
Wieden + Kennedy – this time its Amsterdam arm – is also behind this project with GIFs from pixel wizards near and far. “Way of the Desperados” is for Heineken brand’s tequila flavoured beer, Desperados.
Built around a series of 15-second spots, the online Tumblr site – which embraces the 90s with its nostalgic graphics and colour palette – aims to show people having a good time with the beverage. For e.g. “Turn Down the Silence” shows a guy waking up a neighbourhood in the middle of the night by playing a drum pad.
13 August 2015
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