Saatchi & Saatchi Shanghai launches Mutesic for VICE in China, controlling the volume on headphones to save lives.
These days, it’s hard to find someone not wearing headphones listening to music on the way to work, school or just walking around the city. Although people live for their daily dose of tunes, listening to music while walking around is a big safety issue.
According to stats from Saatchi & Saatchi Shanghai, there has been an increase in accidents involving young people who don’t hear vehicles when they are crossing the road. Traffic accidents are up by 300% since 2011 in China because people wearing headphones drown out ambient warning sounds.
In 2014, Saatchi & Saatchi Shanghai helped VICE to introduce “Mutesic” in China: They’re turning the music down when a fan’s attention should be somewhere else.
Mutesic is a mobile phone add-on that lets people enjoy their music on any player, and helps keep them safe and aware on the road. It automatically syncs with the user’s current location using GPS, and then decreases the volume of their music as they approach busy road intersections.