Swedish homecare brand Åhléns wanted to reach a younger audience for its summer collection, so agency Forsman & Bodenfors came up with a neat game using Instagram.
The agency created a series of three Instagram videos for the brand, which all featured Åhléns products flashing by at high speed. Viewers were then challenged to take screenshots from the films, and snap one of the products.
If you were fast enough to capture an item in a screenshot, and post it on Instagram, they could then purchase the product for half price.
The campaign ran over the summer and thousands of products were posted, meaning that the collection was spread organically across the social media paltform, while customers also picked up bargains.
On the contrary, F&B also needed to help Spotify reach an older audience. Spotify Sweden asked them to develop an idea that will make more people over 40 try the service. To most, nothing beats nostalgia as a motivator and nothing brings memories like music does: a riff, a drum intro, or a piano loop can move our minds years back in an instant.
They used Spotify to sum up 50 summers in 50 playlists, for existing users to share with someone who has — or maybe should get – Spotify.
Elsewhere, the Swedish agency also dabbled with ‘time travel’, creating Ikea’s “Time Travel Experiment” by collaborating with world-renowned hypnotist Justin Tranz to help young couples experience their products and solutions, in the future.
Tranz, with over 6,000 stage shows in Vegas on his resume, quickly turned the Ikea bedrooms and bathrooms into a stage and passers by into a stunned audience.
After putting willing couples in to a trance, a state of sleepwalking where people are more open for suggestion, they were exposed to potential life-changing everydayevents in a predicted future everyday life. The question is - it is real?
18 September 2014
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