You've seen the viral video - now the lives of those adorably dumb characters are in your hands.
The sweet and creepy “Dumb Ways to Die” for Metro Trains became a viral smash, so McCann Melbourne has followed it up with a game app for the iPhone and iPad.
Dumb Ways to Die has been described as “a frantic action game that expands on scenes from the video”. Users can tap, swipe, tilt and blow through one game after another in order to “save” as many characters as possible.
"Starring all the characters from the viral hit Dumb Ways to Die for Metro Trains Melbourne, the game allows players to flick piranhas away from a character's private parts and defend another from a snake attack among other ways to avoid being dumb," says the agency.
"Players can also pledge to 'not do dumb stuff around trains' at the click of a button."
Australian developer, Barrel of Donkeys, created the app in collaboration with McCann. It has been the number one free app in Australia for a week and has charted in 79 other countries.
"With the main Dumb Ways to Die video now close to 46 million views, we wanted to give young people another platform on which to enjoy the characters and, more importantly, to continue to remind them that being dumb around trains can and should be avoided," says McCann ECD, John Mescall.
The Australian rail company enlisted the help of McCann Erickson in Melbourne to create “Dumb Ways to Die” as part of the “Be Safe around Trains” campaign. The three-minute animation combined the catchy title with a song that people couldn’t stop singing, making the video the perfect candidate for sharing online.