From the secret to life's successes to a website giving awareness to Dyslexia in Hong Kong. Take a look at the websites taking a simple idea to engage with users.
In today’s day and age, dyslexia is still widely misunderstood and miscommunicated. What’s more surprising is that it’s actually quite common and under-diagnosed, especially in Hong Kong, so Grey Group Hong Kong created “Read Into It Now”. The website for the Boaz International Education Institute greets visitors with what seems is gobbledegook – actually an extremely difficult to read font.
Read Into It Now urges visitors to help spread the word and generate more support to those who are in need by simply downloading the free font and start using the typeface wherever they can.
“Boaz International Education believes everyone can develop their maximum potential by providing suitable learning skills,” says the project. “By creating Dyslexia Day, we aim to raise more awareness and support for those in need. By continuing to provide the necessary support and courses, we hope to help all those with special learning needs – allowing them to be the best they can be.”
Now moving on to the secret to more friends, dates and higher income; according to this work from Crispin Porter + Bogusky, it’s called the “Tuck Effect”. Created for Fruit of the Loom, the website’s idea is based on the results of a survey conducted on 1,000 guys aged 25-60. The study landed on a fascinating insight - men who tuck their shirts in are happier, wealthier and generally more successful all-round.
Done to promote the brand's Stay-Tucked Crew undershirt, findings included that 61% of tuckers report being happy, tuckers have a 19% higher income and are 22% more optimistic than non-tuckers, and they're also more likely to date. We’ll just have to take this dubious science for face value – but it’s a fun little website, which also invites men take the small challenge of tucking their shirt in for the day, and reporting on Instagram whether or not they get any compliments or if their day goes well, using the hashtag #tuckeffect.
Finally, we have a project with an idea that brings together films and architecture. “Archidirectors” was created by Federico Babina, an Italian architect known for his imaginative architecture-inspired illustrations. Web development, design and animation was done by Leonidas Mamais and music composition by Elisabet Raspall.
The site features a fantastical city of 27 two-dimensional dioramas that create an online performance; a virtual theatre where the scenography, the animation and the music relate stories that move through the history of films and architecture. Directors including Tim Burton, Fellini, Lynch and Chaplin are celebrated.
"Directors are like the architects of cinema," said Federico Babina of the project, which was created earlier this year. "The architecture is like a scene from a movie where the story is the life, the script is dictated by the use of the building and where the actors are the residents. A labyrinth where all - characters, director, audience –are lost and found in the intensity of their emotions."
8 October 2015
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