Fashion collaboration Y-3 is digitally showcasing its Spring/Summer 2013 collection with an interactive film.
The experience has been created by integrated production company, ACNE, where users can record and share a 30-second clip of their work.
Using the keyboard, users can create their own audio-visual film pieces on Y-3.com/film. Hitting a letter key let the action cut to a new video section, while a number key allows for the film to be manipulated and distorted in numerous ways. Y-3 commissioned composer, Tim Hecker, to create the original soundtrack.
“Celebrating the art of motion, transformation and distortion, the Y-3 Spring/Summer 2013 campaign draws attention to the collection’s bold colors, bright flowers and graphic lines,” says ACNE on the interactive campaign film.
“The high quality interactive film experience empowers the audience online to compose their own audio-visual piece of art in real-time. All at the fingertips of the composer, the film pieces are distorted and deconstructed, mirrored and stretched, echoed and multiplied in kaleidoscopic patterns.
“By incorporating the audio-visual arrangements ACNE, Y-3′s digital lead agency, conceptualized and crafted responsive, dynamic effects and created the full experience. While choosing the film clips and experimenting with the audio-visual effects the composition can be recorded and shared online. The result is always unique and unexpected.”
Video: Y-3 "Spring/Summer 2013 Interactive Campaign Film Intro" by ACNE