The time has come again when you get to decide what goes on the front of Lürzer’s Archive. Michael Weinzettl presents his four cover candidates.
When with Vol. 4/2012 we first started to ask our Facebook fans to help choose our upcoming magazine cover, we never intended to do this as a regular thing – and we still don’t.
We don’t always want to shift the responsibility of finding the cover image for our magazine. But on the other hand, we were blown away by the massive response to the most recent ‘cover vote’ we did for Vol. 4/2013.
We reached an audience of over quarter million users. Being somewhat of a highly specialised niche publication, we would have never imagined that we would generate such fan involvement. Thousands of you took part in the Facebook poll and the winner, as you know, was the “meat splash” by Sancho BBDO, Colombia.
Evidently, you folks love having a say in the image that will grace your bookshelf or desk on the cover of Lürzer’s Archive, so we couldn’t resist letting you decide once more this year.
Image: The first is taken from a campaign with the strapline “We know how it feels.” It advertises Shapes for Women, a chain of South African women-only gyms. The responsible agency is Volcano, Johannesburg.
Image: The second coincidentally hails from South Africa too! It’s taken from a poster for the Land Rover which urges us to “Escape” the metropolis of city life, envisioned here as as a spider’s web. The advertising agency is Y&R, South Africa.
Which brings me to the images contending for cover of Archive Vol. 5/2013: I’m going to give you a bit of background info on each image, but should like to point out that this background should do little to influence your decision to vote for it as a cover.
I’m leaving it up to you now to decide which of these four images should greet you on the front page of our very next issue. After the surprise I got last time, I know better than to make any predictions, even to myself.
It doesn’t matter really whether you think this is such a great campaign or such a clever idea behind it – what matters should solely be “Does it make for an interesting/appealing/curious-making cover for the new issue?”
(Although I do find it touching that considering we live in such a globalised world in the past the cover contest has spurred a – to me amazing - level of patriotism, with Facebook users voting for the image that came from their country.)
Check out the covers below and cast your vote on Facebook!
Image: Next is an image from the “No buzz” campaign by DDB, Hong Kong, for Westone, a brand of professional headphones and earpieces.
Image: And, last but not least, here is an image from an employment campaign for European for telecommunications operator Tele2. “Nothing less than the very very best – Tele2 is looking for 200 new employees to build the best 4G network in the Netherlands,” reads the text on the actual ads which come to us from KesselsKramer, Amsterdam.