Tag, you're it. Everyone is playing, really everyone! The whole city is on the run from the unsuspecting young man who was tagged as he was not paying attention. In "Shade Running," a woman has decided to stay in the shade for her jog, not because the sun is so hot, but just because . Life is too short to be serious all the time. Who cares what the stiff-collared "grown-ups" around you think? Play, whatever the game! At Cannes, these spots were awarded with the Grand Prix (Tag), and a Gold Lion (Shade Runner).