So here it is — the first issue of Lürzer's Archive in 2017! With a very provocative cover
from TBWA Paris for french NGO AIDES, this issue includes some 89 print and 63 film campaigns.
The main interview titled "I want diversity – and I want us to get our swagger back," is with an extraordinary
British creative, Grey London's ECD Vicki Maguire. The work on view in the Digital section of this issue was selected
by an old friend of Lürzer's Archive, Karpat Polat, the man who put Turkish advertising on the creative map.