Issue 5-2016 comes up a cover from TBWA, Lisbon for McDonalds and with not less than 102 interesting
new print campaigns and 45 film campaigns. US and Brazil taking the pole position with 23 campaigns each,
followed by the UK and Germany.
For the main interview of this issue Michael Weinzettl chats with Todd Tilford, at this time CCO of FCB, Chicago,
and responsible for a dramatic uplift in the agency’s creativity. Since then he’s moved on to a new, more
global position within the agency.
In our Digital section we talk to Christian Daul, Managing Director of Spark44, a Frankfurt-based communication