A highly amusing way of apologizing: the fried chicken chain says sorry to its fans for running out of chicken by taking out a full-page print ad in which letters of their company name, KFC, are rearranged to read FCK (Fuck).
Juan Pena & Richard Casal: “One of the best crisis management responses we’ve seen. Its simplicity and honesty turned a simple print ad into a viral sensation. It shows the bravery from a brand that is not afraid to play with its assets, that embraces its mistakes and flaws to show that it’s human. It’s something that anyone can relate to - we all make mistakes, and we all curse when it happens.”