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Lürzer’s Annual of Creative Excellence 2024

The ACE Report by Lürzer’s Archive: your guide to creative excellence in 2024 and beyond

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Current Issue

Explore innovation in Lürzer's Archive 226: We present the ACE Report, a distillation of the best advertising campaigns and agencies of the past year, for the first time. The classic Lürzer's Archive Ranking returns. Exclusive interviews feature Alex Schill, global CCO of Serviceplan, and Liz Taylor, global CCO of Ogilvy.

Liz Taylor

Global CCO Liz Taylor on the core importance of great ideas, not settling, and team chemistry. Plus, a peek of her inspiring, art and design filled home Read Interview

CURRENT RANKINGS

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  • Position

    Points

    Published Work

  • 1

    27.61

    28

  • 2

    22.65

    23

  • 3

    20.72

    21

  • 4

    17.75

    18

  • 5

    13.82

    14

The most underrated and overrated crafts in advertising

Stars behind recent Archive works share their insights

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Creative Lives

Serviceplan’s Alex Schill

Serviceplan tops our first-ever ACE 100 agency list … but this remarkable independent network out of Germany wasn’t always a creative titan. We interview the long-time CCO Alex Schill on the growth of the company, its burgeoning creativity, and why, despite other, more pressing passions, he is best suited to advertising

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200BEST PHOTOGRAPHERS 23/24

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Marco Mendes
Stephan Romer
Christian Jung
Tom Kintscher
Mac Holt

LATEST BOOK

200BEST PHOTOGRAPHERS, EDITION 11

With more than 400 pages, edition 11 of our world famous book presents a rigorous selection of artists who emerged from a worldwide call for entries and multiple rounds of judging. Around the globe, it is viewed as an essential resource for understanding image trends and sourcing great talent.


Be inspired. Or, even better, be inspiring. Submit your work now to be in the next issue. Submit

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Search 30+ years of the best print campaigns, TV commercials and digital designs from around the world. Browse the Archive Subscribe



LATEST BOOK


Be inspired. Or, even better, be inspiring. Submit your work now to be in the next issue. Submit

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