Meet renowned British photographer Rankin, who has been featured in Lürzer's Archive numerous times already, in our quick question and answer session.
How you got into advertising in a sentence?
I tripped and fell into it. But now I’m here and I love it. You could almost say I wallow in it.
The most recent campaign you’ve worked on …
The one I’m most proud of working on recently was the Nike Ronaldo CR7 campaign. It was combined stills and film and I love the results.
The best piece of creative work around at the moment is …
There is so much great work around at the moment. I like what quite a few brands are doing. It feels more honest and intelligent than it’s ever been before.
The next big thing in advertising is going to be …
People being honest. We are at that tipping point now!
The piece of advertising work you wish you had thought of is …?
Nothing, I don’t really think that way. I love loads of things that other people have done. I can be jealous of it, but I never really wish I’d thought of it. That kind of thinking is not mine, I think more about what I’m going to do next.
The internet/digital tool you can not live without is …
My laptop.
In a film about your life, you'd like to be played by …
My life is far too boring to make a film about it!
A word or phrase you overuse …
"Headsup". it’s a new one for me and I love it! It means look what shit is coming your way, team.
Your last social media update said …
You made all of our lives sound so much better.
Your dream collaboration is …
I get to do dream collaborations every day. Though, I would love to work with Leonardo De Caprio. (Sp)
A piece of criticism you’ve received was …
I never read the critics. I think it’s very sad to be publicly negative about other people. I say, get a fucking life!
The last piece of music you listened to was …
Tiny Dancer – Elton John. I love listening to it at the end of a shoot. It’s weirdly fitting, the bitter sweet ending to something euphoric. I’ve also been listening to Bowie’s Hunky Dory a lot, for obvious reasons. I think it is one of the best albums ever recorded!