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Quickie Questions to: Rankin

Meet renowned British photographer Rankin, who has been featured in Lürzer's Archive numerous times already, in our quick question and answer session.

How you got into advertising in a sentence?

I tripped and fell into it. But now I’m here and I love it. You could almost say I wallow in it.

 

The most recent campaign you’ve worked on …

The one I’m most proud of working on recently was the Nike Ronaldo CR7 campaign. It was combined stills and film and I love the results.

 

 

The best piece of creative work around at the moment is …

There is so much great work around at the moment. I like what quite a few brands are doing. It feels more honest and intelligent than it’s ever been before.

 

The next big thing in advertising is going to be …

People being honest. We are at that tipping point now!

 

The piece of advertising work you wish you had thought of is …?

Nothing, I don’t really think that way. I love loads of things that other people have done. I can be jealous of it, but I never really wish I’d thought of it. That kind of thinking is not mine, I think more about what I’m going to do next.

 

The internet/digital tool you can not live without is …

My laptop.

 

In a film about your life, you'd like to be played by …

My life is far too boring to make a film about it!

 

A word or phrase you overuse …

"Headsup". it’s a new one for me and I love it! It means look what shit is coming your way, team.

 

Your last social media update said …

You made all of our lives sound so much better. 

 

Your dream collaboration is …

I get to do dream collaborations every day. Though, I would love to work with Leonardo De Caprio. (Sp)

 

A piece of criticism you’ve received was …

I never read the critics. I think it’s very sad to be publicly negative about other people. I say, get a fucking life!

 

The last piece of music you listened to was …

Tiny Dancer – Elton John. I love listening to it at the end of a shoot. It’s weirdly fitting, the bitter sweet ending to something euphoric.  I’ve also been listening to Bowie’s Hunky Dory a lot, for obvious reasons.  I think it is one of the best albums ever recorded!

 

Link to Profile

 

Equinox

Campaign for Equinox, the upscale gym and fitness club company.

  • Equinox
  • Wieden + Kennedy, New York
  • Stuart Jennings
  • Mathieu Zarbatany
  • Julia Neumann
  • Rankin, London

Weight Watchers

(Treat yourself better.) Campaign for WeightWatchers.

  • Weight Watchers
  • Fred & Farid, Shanghai
  • Fred & Farid
  • Feng Huang
  • Feng Huang
  • Rankin, London

French Connection

Campaign for fashion retailer French Connection featuring sketches of its designs superimposed onto naked models.

  • French Connection
  • The Full Service, London
  • Vicky Lawton
  • Calum Crease
  • Vicky Lawton
  • Rankin, London
  • Jo Bird
  • Calum Crease
  • Rankin, London
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