Quickie Questions to: Rankin
Meet renowned British photographer Rankin, who has been featured in Lürzer's Archive numerous times already, in our quick question and answer session.
How you got into advertising in a sentence?
I tripped and fell into it. But now I’m here and I love it. You could almost say I wallow in it.
The most recent campaign you’ve worked on …
The one I’m most proud of working on recently was the Nike Ronaldo CR7 campaign. It was combined stills and film and I love the results.
The best piece of creative work around at the moment is …
There is so much great work around at the moment. I like what quite a few brands are doing. It feels more honest and intelligent than it’s ever been before.
The next big thing in advertising is going to be …
People being honest. We are at that tipping point now!
The piece of advertising work you wish you had thought of is …?
Nothing, I don’t really think that way. I love loads of things that other people have done. I can be jealous of it, but I never really wish I’d thought of it. That kind of thinking is not mine, I think more about what I’m going to do next.
The internet/digital tool you can not live without is …
My laptop.
In a film about your life, you'd like to be played by …
My life is far too boring to make a film about it!
A word or phrase you overuse …
"Headsup". it’s a new one for me and I love it! It means look what shit is coming your way, team.
Your last social media update said …
You made all of our lives sound so much better.
Your dream collaboration is …
I get to do dream collaborations every day. Though, I would love to work with Leonardo De Caprio. (Sp)
A piece of criticism you’ve received was …
I never read the critics. I think it’s very sad to be publicly negative about other people. I say, get a fucking life!
The last piece of music you listened to was …
Tiny Dancer – Elton John. I love listening to it at the end of a shoot. It’s weirdly fitting, the bitter sweet ending to something euphoric. I’ve also been listening to Bowie’s Hunky Dory a lot, for obvious reasons. I think it is one of the best albums ever recorded!
Equinox
Campaign for Equinox, the upscale gym and fitness club company.
Weight Watchers
(Treat yourself better.) Campaign for WeightWatchers.
French Connection
Campaign for fashion retailer French Connection featuring sketches of its designs superimposed onto naked models.
