After the difficult months that lie behind for us, things are beginning to look up. This is a somewhat tentative statement with regard to the COVID crisis and the restrictions that came with it – but said with a great deal of conviction when it comes to us at Lürzer’s Archive.
Like many publications, we had to struggle as a result of the pandemic and a number of internal problems. But this is all coming to a happy ending now, since we have got ourselves new owners, Creative Standards International. Among other things, they run the Cresta Awards and they have taken on a majority ownership of Lürzer International Ltd., a new business in which the heirs of Walter Lürzer, the founder of the magazine, hold a minority stake.
Lewis Blackwell and Alan Page are the people behind Creative Standards, and I could not be more excited to be able to work with these two. I have known Lewis since the early 1990s, when we were both on the jury of the Epica awards. There was no one I trusted more when it came of assessing creativity and his work, particularly as Editor of Creative Review, which has been a huge inspiration to me to this day. His partner Alan Page, at one point in his career a D&AD Black Pencil winner, said this about the excellent fit of Lürzer’s Archive with Cresta. “Both companies seek to inspire, recognise and reward the very highest creative standards and will form the perfect bedrock of what we hope will be a growing portfolio of important creative brands.”
All this means that you, reader, will continue to receive your Archive throughout the year, and we’ll be finding improved ways to celebrate the best advertising, wherever it may be.
Now on to the magazine, a second double issue this year, where 101 print and 45 film campaigns are awaiting you.
My partner for the main interview "At the end of the day, it’s all about having vision and passion" is Adam Hessel, EVP and CCO of New York-based agency Harrison and Star, who do amazing work in the generally little-loved niche of pharmaceutical and health advertising. The Digital section was curated by Luis Gaitán, CCO of Grey Mexico. The interview I did with him is headlined: "A huge and exciting playground to explore", which aptly characterizes his attitude to the digital side of the ad business. The eerily fascinating cover – to me reminiscent of paintings by surrealist Max Ernst, is for cosmetic fillers and hails from McCann Health Hong Kong.
I hope you’ll have as much fun poring over it as we had in putting it together.
Michael Weinzettl, Editor-in-chief
Here, a few spreads to whet your appetite: