CORONA SUNBREW – Sunshine, Anytime
Juan Cabral directs this gently stunning visual treat promoting Corona’s 0% alcohol, Sunbrew. Beautiful beaches, intricate models, stop-motion animation and lots and lots of sun. That’s the real point, because Sunbrew contains 30 percentof the daily vitamin D needed by a Canadian during the sunlight limited months of winter. (It was launched in Canada, by the way.) Any excuse for a drink. Even a non-alcoholic one.
Agency: David The Agency, Miami Creative Direction: Jean Zamprogno, Rafael Donato, Edgard Gianesi, Joana Plautz, Fernando Pellizzaro
Art Direction: JoseJoao Viegas, Sera Takata, Alexandre Smissen, Rafael Bornacina
Copywriter: Rafael Bornacina, Jared Schermer, Lucas Silva
Director: Juan Cabral
Production: MJZ / Labhouse
KÄRCHER – Bring back the Wow
Who knew vacuum cleaners could be so cool? This social media series for Karcher turns household cleaning into mini art movies. And certainly gives the brand a WOW factor.
Agency: Antoni_boost, Berlin
Creative Direction: Kirsten Frenz
Art Direction: Maria Rojo Salazar
Copywriter: Alex Petrache
Director: Ruben Riermeier
NETFLIX – #netflixforall
A family is checking the suitability of a potential bride for their son. As the interrogation falters, someone asks what she watches on Netflix. She reels off a list of highly suitable Indian titles that impress the family, but then whispers to the increasingly disappointed suitor that she really watches Narcos, The Heist and, yes, Squid Game. Sounds rather dull now that it’s written down. But it isn’t. It’s charming, warm, nicely shot and rather beautifully acted.
Agency: Creativeland Asia, Mumbai
Creative Direction: Aneesh Ayyappan, Shyam Nair
Art Direction: Vaishali Mahajan
Copywriter: Gurdiksha Kaur, Isha Nandi
Director: Vaishali Mahajan
Production: Creativeland Asia
NIKE NYC – Own The Floor
Instead of Just do it, this is Just own it. Own the freedom and self-expression of dance in this exhilarating ride across a gritty NYC in the company of dancers who use their less than glamorous city world as a joyous expression of freedom. Just watch it … is our view.
Agency: Nike NYC, inhouse, New York
Creative Direction: Wyatt Angelo, Carlo Michelangelo Lutto, Nathan Skinner
Director: Ben Dean
Producers: Ben Piety, Nathan Scherrer
AIR BNB – Strangers
The tagline to this gorgeously made film is ‘Strangers that aren’t strange’. It’s designed to recruit more hosts. And we challenge anyone not to fall in love with the shaggy bigfoot-like creatures arriving at, and enjoying, this AirBnB. Checking out the record collection, they chose the perfect Kevin Morby track, ‘Beautiful Strangers’. And they are.
Creative Direction: Scott Trattner, Eric Grunbaum
Art Direction: Chris Hutchinson
Copywriter: Driscoll Reid
Director: Kim Gehrig
More films here