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Best of: Animal Welfare

We look at the best campaigns promoting animal welfare in the past 2 years.

Malaysian Nature Society

Deforestation takes food and shelter away from the Malayan tapir. Preserving the rainforest of Belum Temengor will give their future a chance. Join the Malaysian Nature Society and make your donations at www.mns.my

  • Malaysian Nature Society
  • Young & Rubicam (Y&R), Kuala Lumpur
  • Joshua Tay, Gigi Lee
  • Joshua Tay, Gigi Lee, Law Kok Yew
  • Wilcox Yap
  • Law Kok Yew, Nicholas Siew
  • Law Kok Yew, Nicholas Siew

Big Cat Rescue

Campaign sponsored by Big Cat Rescue, a Brazilian sanctuary dedicated to abandoned, abused and orphaned exotic cats, seeking to raise awareness of their often cruel treatment in circuses.

  • Big Cat Rescue
  • PP+K, Tampa
  • Tom Kenney, Michael Schillig
  • Eric Clark
  • Michael Schillig
  • Eric Clark

@timestochange

Posters for social change, a typographic initiative for the sustainable use of water and natural resources.

  • @timestochange
  • Jaime Moreno Studio, Barcelona
  • Jaime Moreno Studio, Barcelona
  • Jaime Moreno Studio, Barcelona
  • Jaime Moreno Studio, Barcelona
  • Jaime Moreno Studio, Barcelona

IFAW

If only they were this easy to reproduce. Campaign by IFAW, the International Fund for Animal Welfare.

  • IFAW
  • Young & Rubicam (Y&R), Paris
  • Pierrette Diaz
  • Eric Esculier
  • Pierre-Philippe Sardon
  • Yann Robert
  • Olivier Djalayer

Televisa/NatGeo

There needs to be more wildlife than pictures of wildlife. Campaign for Por el Planeta, an international conservation photography competition that seeks to transform people’s relationship with the planet and its wildlife.

  • Televisa/NatGeo
  • Sparkling, Mexico City
  • Rafael Barthaburu, Daniel de León, Esteban Sacco
  • Amhed Kahuam
  • Mini Rossi

Animal Anti-Cruelty League

  • Animal Anti-Cruelty League
  • Lowe and Partners, Johannesburg
  • Bruce Anderson, Gavin Dexter
  • Tiffany Cox
  • Nicola Spawson
  • Jonathan Wood

Surfrider Foundation

You buy, the sea pays. – Every single second, 206 kg of plastic packaging are poured into the oceans. – Let’s change our ways of consuming. Campaign for the Surfrider Foundation, a non-profit environmental organization committed to protecting the oceans and coastlines.

  • Surfrider Foundation
  • Young & Rubicam (Y&R), Paris
  • Pierrette Diaz
  • Guillaume Auboyneau
  • Ugo Fossa, Eric Lavenac
  • Pierre Sattin
  • Loïc-Sparklink

Adena/WWF

If we take care of the environment, we take care of life.

  • Adena/WWF
  • Contrapunto BBDO, Madrid
  • Félix del Valle, Carlos Jorge
  • Raul Lopez, Aurora Hidalgo
  • Raul Gomez
  • Daniel Rubio

WWF

WWF. For a living planet. – Campaign promoting Earth Hour, an annual event encouraging people worldwide to turn off their lights for one hour. To symbolize this, wicks can be seen sprouting from inside the key visuals.

  • WWF
  • Leo Burnett, Manila
  • Carl Urgino
  • Carl Urgino, Carlo Cruz
  • Raoul Panes, Alvin Tecson
  • Genie Arambulo
  • Robert Perez
  • Robert Perez

S.A.F.E.

Campaign for S.A.F.E., an initiative seeking to raise awareness of the issue of elephant poaching in Africa.

  • S.A.F.E.
  • EraserFarm, Tampa
  • James Rosene
  • Doug Pedersen
  • James Rosene
  • Frederico Veronesi, Chris McLennan, Urszula Kozak

Pro Wildlife, Muenchen

Because animals can’t help themselves. Campaign by Pro Wildlife, a German NGO that takes a stand for the preservation of wild animals and their habitat.

  • Pro Wildlife, Muenchen
  • Scholz & Friends, Berlin
  • Martin Pross, Michael Winterhagen, Mathias Rebmann, Nils Busche
  • Matthias Spaetgens, Susanne Peters, Christoph Keller, Inga Oßenbrügge
  • Michael Schöpf
  • Robert Hellmundt

Concervação internacional

If man needed panda meat, would the species be endangered? Campaign by the environmental organization Conservation International.

  • Concervação internacional
  • Fischer & Friends, Sao Paulo
  • Sthefan Ko, Roberto Rogosky
  • Michel El Chemorr
  • Marco Pupo, Rafael Moreno
  • Fuze Image

Greenpeace

Once you eat it’s already too late.

  • Greenpeace
  • Kincom, Santiago de Chile
  • Carlos Trujillo
  • Victor Mora
  • Carlos Trujillo
  • Victor Mora

PETA

How does it feel to be skinned alive? Animals in Chinese fur farms wouldn’t have to find out if more of us said no to fur. Ad for the animal rights organization PETA.

  • PETA
  • Ogilvy & Mather, Beijing
  • Graham Fink, Juggi Ramakrishnan, Wilson Chow
  • Xingsheng Qi, Ming Law, Morris Ku
  • Kweichee Lam, Guilin Bo, Awing Chen
  • Xie Yong
  • Xie Yong

CARA Welfare Philippines

(Same cat. Different owner. – Adopt a rescue pet.) Campaign for the animal welfare organization CARA Welfare Philippines.

  • CARA Welfare Philippines
  • TBWA\Santiago Mangada Puno, Manila
  • Melvin M. Mangada, Joey David-Tiempo
  • CJ de Silva-Ong
  • Joey David-Tiempo

RSPCA

(We’re all creatures great and small.) Campaign for the animal welfare charity RSPCA, Queensland.

  • RSPCA
  • Engine Group, Brisbane
  • Tim Hall, Kory McAvoy
  • Kory McAvoy
  • Tim Hall
  • Buckingham, Alex

Young Naturalist Network

(Razing forest land to rear poultry has threatened the boa constrictor’s habitat. Biodiversity is at risk.)

  • Young Naturalist Network
  • Ogilvy & Mather, Kolkata
  • Sukhendu Mukherjee, Sujoy Roy
  • Sagnik Gangopadhyay
  • Hannah Joseph

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