Best Ideas in Best Packaging 15/16

Just Laid

Fisherman Boots

Pesca Salada

Dirk Rossmann

To take the embarrassment out of carrying toilet paper around, the designers put the loo rolls inside a “boom box” packaging that even the hippest won’t mind being seen with.

Killer Whale

Zirkeltraining®, Mülheim/Ruhr

Bernd Dörr Recycling Goods manufactures unique bags made of used gym mats and recycled sports equipment leather. Mimicking its own roots, the packaging design is a nod to the original appearance of vintage sports equipment and even comes with a detachable “leather lid.” The box base is designed like old gym flooring, bringing the sound of squeaking sneaker soles to mind.

Arar

Stieglbrauerei zu Salzburg GmbH, Salzburg

Getting home safely by public transport: the new package design for Stiegl’s strongest beer.

HOUSE Toys

Package design for HOUSE Toys that target both girls and boys.

Cargill

Design for a limited edition wine bottle for Empyreal 75, a pet food protein supplement for dogs and cats

Mustang

Packaging for a “limited edition” denim, available online on International Labor Day, May 1st. It was shipped inside out: the denim itself became the packaging, highlighting its robustness and quality.

Johnnie Walker

Wein & Vinos

Political statements on wine boxes for “Wein & Vinos”: “Finally: Party time without bottles,” “Crisis management without new debt,” “Climate protection package with stop/go system,” and “First aid for empty glasses.”

Ampro Design

Penhaligon

Penhaligon’s Christmas Boxes 2011.

Matara

Sanof

Placing the infusion bag inside a balloon causes children to focus their attention to the balloon, forgetting about injection and pain.

Jay Cee Global

Consisting of a single sheet of Kraft paper printed on both sides, the wrapper can also be used as two different product posters for in-store advertising.