That moment
There are some moments in our lives that will remain in our minds forever. Here’s a nice example on how to use that emotional power to make good. We love when great ideas meet with better causes. So, even though the format of this “campaign” is not our speciality, we decided to share it with our readers through this space. Fundación Huésped and Wunderman Buenos Aires have found the perfect moment to ask for a donation. Here’s the case, enjoy.
In Argentina 1 out of 400 people suffer HIV. Fundación Huésped is the main Argentine ONG fighting against HIV. It provides free medical treatment to those living with Aids, but the ONG needs donors to continue providing help. Fundación Huésped, together with Wunderman Buenos Aires, created this idea to make people even more conscious on what HIV represents and at the same time they are inviting people to donate for the cause. The activity took place during the worldwide “Fighting against Aids” week. To reach our goal, we found the right moment, in which people could get into the shoes of someone suffering from HIV. This time frame was: The test for Aids.
On behalf of the Agency, Sebastián Tarazaga and Daniel Minaker, Wunderman’s Executive Creative Directors stated: “When our work creates empathy in people and this contributes to help in causes as the present one, our joy is even bigger”. Leandro Cahn, “Fundación Huésped” Communications and Institutional Communication Director expressed: “One of the challenges yet to resolve related to HIV is to make everyone understand that we are all exposed and even though scientific progress has been huge, HIV still needs everyone’s involvement and support”.
You can find the whole stories at testimonios.huesped.org.ar
About Fundación Huésped:
Foundation Huésped is an Argentine organization with regional reach throughout Latin America that has worked in the public health field since 1989 with a human rights perspective focused on HIV/AIDS, STIs, as well as sexual and reproductive health.
They work from an integral perspective involving: public impact, research, management of knowledge, skills development and direct services to patients.
The exact moment in which people could get into the shoes of someone suffering from HIV: The test for Aids.
6.9 Million people worldwide are currently living with HIV/AIDS. – www.aids.gov
