Charlotte Bufler on Creative Expedition

An unusual project by the Academy U5.

As part of our long term cooperation with the Munich based design school Academy U5, we present you an exceptional project, which aims at exploring creativity on different continents.

The project is carried out by Charlotte Bufler, who is in charge of the U5's communication concepts. When asked to describe her job, the answer was not a plain „art director“. In direct collaboration with the academy’s director HP Albrecht, Charlotte develops and executes ideas like events, virals, promotions and the U5’s participation at art fairs. Their most remarkable project – in close cooperation with Lürzer's Archive – was last year's „The Gossage Day“, which was shared and celebrated by some 40 other universities and agencies.

Currently, Charlotte Bufler is on a „creative expedition“, searching for the different meanings of creativity all over the world. The goal is to find out how creatives work and how ideas are treated in different cultures and economies. By doing so, the young German is not just a curious spectator, she is an active part in creative teams, like a freelance, experiencing the way the agency works.

The first station of the Creative Expedition was Goodby, Silverstein & Partners, San Francisco, an agency lead by a dedicated Gossage-Fan. Small world! There, Charlotte was part of two teams and experienced two completely different ways of the agency's creative process. Have a look at the video...

Next on the list was an interview with Jeff Goodby, who seemed to be really busy and hard to catch...

Watch Charlotte's interview appointment with Jeff Goodby and the surprise awaiting in his office...

We are thrilled to accompany Charlotte on the next stops of her Creative Expedition, which may lead her – amongst other destinations – as far as Japan. So stay tuned!