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Best of Cosmetic Ads last 2 years



Unilever

Strapline: When white is not white. Campaign for a whitening toothpaste.

  • Unilever
  • MullenLowe Mena, Dubai
  • Mark Lewis
  • Felipe Menezes
  • Alberto Triana Wannoni
  • Nuts Studio LDA

Bjarner Laboratories

Your hair defines you. Take care of it. Shampoo Placentum. Hair Loss Prevention.

  • Bjarner Laboratories
  • Koenig & Partners, Guayaquil
  • Cesar Sepulveda, Fabian Martinez
  • Fabian Martinez, James Nieto
  • Cesar Sepulveda, Ruben Saenz
  • James Nieto

Kesho

Kesho. Waterproof mascara

  • Kesho
  • ProKraft Africa, Nairobi
  • Bobbi Gassy, Dennis Bwire
  • Bobbi Gassy
  • Osborne Macharia

Pola Apex

Pores – Keratinocyte exfoliation – Keratinocyte condition – Keratinocyte size – Potential blemishes – Condition of collagen fibers – Glycation level of dermal protein – Capillary vessels – Skin texture – Sebum. Tagline: Science-based skin care. Pola Apex. “Your mirror doesn’t know you” campaign for a skin care product that is customized to each user’s skin condition. The shapes of the faces were based on each model’s real skin condition, as analyzed using cobweb charts.

  • Pola Apex
  • Light Publicity, Tokyo, Mori Inc., Tokyo
  • Morihiro Harano
  • Nanase Suzuki
  • Tetsuya Yamane
  • Koichiro Doi

Axe

  • Axe
  • Bartle Bogle Hegarty (BBH), London
  • David Kolbusz
  • Szymon Rose, George Hackforth-Jones
  • Daniel Schaefer, Jack Smedley
  • Jean Yves Lemoigne, Paris
  • New Deal Studios

3M

Moisturizing sunscreen.

  • 3M
  • Proximity, Santiago
  • Ferju Cuevas, Sambuka Henríquez
  • Sambuka Henríquez
  • Ferju Cuevas
  • Sambuka Henríquez

Kracie Holdings

Wash with fondness. 100% botanical liquid soap.

  • Kracie Holdings
  • Dentsu, Tokyo
  • Ryuichiro Akamatsu
  • Atsushi Sanchika
  • Ryuichiro Akamatsu
  • Hikaru Kobayashi
  • Osamu Fukui

Mr. Sun

Campaign for Mr. Sun brand sunscreen.

  • Mr. Sun
  • Boom Total, Cuiabá
  • Humberto Vieira
  • Diego Guerhardt
  • Alex Silva

Kuron

Le’Sasha Airmax. 5-speed drying power.

  • Kuron
  • Dentsu, Bangkok
  • Ted Lim, Nisa Mujjalintrakool, Peabporn Prayudthanakul
  • Wutichai Chaometeewut, Prasert Srivarintr
  • Krissda Kanittasoontorn, Tanya Hantaweewattana
  • Visionary, Bangkok

Signal brand

For the whitest smile. Whether you show it or not. Campaign for Signal brand White Now toothpaste.

  • Signal brand
  • LOLA, Madrid
  • Chacho Puebla, Pancho Cassis
  • Sara Enriquez
  • Isabel Martinez
  • Eugénio Recuenco

Laboratorios Chile

Campaign for Red Off brand eye drops.

  • Laboratorios Chile
  • Prolam / Y&R, Santiago de Chile
  • Emerson Navarrete, Francisco Cavada, Alvaro Becker
  • Andrés Echeverría, Germán Quiroz, Johann Hotz
  • Samer Zeidan, Ricardo Fontecilla
  • Patricio Pescetto
  • Ricardo Salamanca

Watsons mouthwash

For monster breath. Campaign for a mouthwash

  • Watsons mouthwash
  • DDB, Hong Kong
  • Nateepat Jaturonrasmi, Asawin Phanichwatana, Jeffry Gamble
  • Nateepat Jaturonrasmi, Asawin Phanichwatana
  • Jeffry Gamble
  • Illusion, Bangkok
  • Illusion, Bangkok
  • Illusion, Bangkok

Johnson & Johnson

Sometimes all you can do is smile. Campaign for Listerine whitening mouthwash.

  • Johnson & Johnson
  • JWT (J. Walter Thompson), Sao Paulo
  • Ricardo John, Erick Rosa
  • Fabio Simões, Pablo Lobo, Pedro Ricci, Robison Mattei
  • Gabriel Morais, Bruno Pereira

Schick Razors

Free your skin. Campaign for shaver brand Schick.

  • Schick Razors
  • Young & Rubicam (Y&R), Auckland
  • Josh Moore, Tom Paine
  • Tom Paine, Mark Tallis
  • Carlos Savage, Cameron Dowsett
  • Troy Goodall
  • Electric Art., Surry Hills

Colgate

Cover page. The mightiest mouth protection. Campaign for Colgate toothpaste.

  • Colgate
  • Young & Rubicam (Y&R), New York
  • Marco Walls
  • Hernán Ibañez
  • Samuel Melgar
  • Ricardo Salamanca

Condor

Campaign for Condor brand dental floss.

  • Condor
  • Opus Multipla Communicacao, Curitiba
  • Renato Cavalher, Flávia Rennó
  • Keith Lauer
  • Gustavo Frare
  • Keith Lauer

Garnier

Campaign for a skincare product that reduces swellings and dark circles under the eyes.

  • Garnier
  • Publicis, Zurich
  • Thomas Wildberger, Grischa Rubinick
  • Nicolas Vontobel, Bruce Roberts
  • Ivan Madeo, Jan Krohn
  • Vincent Dixon

WildWash

(Luxury haircare. For dogs.) Campaign for WildWash, a dog grooming brand.

  • WildWash
  • BETC, London
  • Neil Dawson
  • Sigi Egedal
  • Oli Rimoldi
  • Simon Harris
  • Louise Sloper

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