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Lürzer's Archive

Best sport ads of the last 2 years



Equinox

Cover page. Campaign for Equinox, the upscale gym and fitness club company. #Sports22

  • Equinox
  • Wieden + Kennedy, New York
  • Sean McLaughlin, John Parker
  • Mathieu Zarbatany
  • Rajeev Basu
  • Steven Klein Studio, New York

Equinox

Campaign for Equinox, the upscale gym and fitness club company. #Sports22

  • Equinox
  • Wieden + Kennedy, New York
  • Sean McLaughlin, John Parker
  • Mathieu Zarbatany
  • Rajeev Basu
  • Steven Klein Studio, New York

Ultimate Fitness Centre

Campaign for the Ultimate Fitness Centre in Sydney, Australia.

  • Ultimate Fitness Centre
  • Personal, Sydney
  • Lindsei Barros, Leonardo Barbosa
  • Lindsei Barros, Leonardo Barbosa
  • Lindsei Barros
  • Leonardo Barbosa

Makkabi

  • Makkabi
  • M&C Saatchi, Berlin
  • Bjoern Bremer, Björn Bremer, Christian Schuck
  • Amer Khaled
  • Katja Seydel, Hannah Scherber, Björn Köbe
  • Moritz Laube

DARJEELING

Campaign for the Darjeeling sportswear collection. #Sports22

  • DARJEELING
  • Herezie, Paris
  • Mathieu Nevians, Andrea Stillacci, Olivier Henry
  • Raphael Stein
  • Vincent Dixon

Equinox

Campaign for Equinox, the upscale gym and fitness club company.

  • Equinox
  • Wieden + Kennedy, New York
  • Stuart Jennings
  • Mathieu Zarbatany
  • Julia Neumann
  • Rankin, London

Equinox

Campaign for Equinox, the upscale gym and fitness club company.

  • Equinox
  • Wieden + Kennedy, New York
  • Stuart Jennings
  • Mathieu Zarbatany
  • Julia Neumann
  • Rankin, London

Kingdom Of Sports

Kingdom of sports. Fitness for the people. Campaign for a German chain of gyms and health clubs. #Sports22

  • Kingdom Of Sports
  • Kolle Rebbe, Hamburg
  • Heiko Schmidt, Kay Eichner, Sascha Hanke
  • Moritz Hake, Ralf Bierhenke
  • Johannes Wölfel
  • Arthur Mebius

Paul Spadafora

(Former World Lightweight Champion Paul Spadafora has been fighting all his life. He’s 48–1–1 in the ring. Outside, he’s been KO’d by his demons more than once. Now he’s back. Choosing right over wrong. Fighting for redemption. …) Image campaign for lightweight boxing champion Paul Spadafora.

  • Paul Spadafora
  • Brunner, Pittsburgh
  • Rob Schapiro, Jay Giesen
  • Dave Vissat, Derek Julin
  • Kevin Corfield
  • Tom Cwenar
  • Richard Woodson
  • Tom Karcher

Nike

Nike-sponsored campaign for the All-Star Game, an annual basketball showcase held in December at the Palais Omnisport de Paris-Bercy.

  • Nike
  • Les Gaulois, Paris
  • Luca Cinquepalmi, Marco Venturelli
  • Luca Cinquepalmi, Diane Hyrone
  • Marco Venturelli
  • Riccardo Bagnoli
  • Filippo Guerrieri
  • Diane Hyrone
  • Pierre Jeanneau

Nike

Nike-sponsored campaign for the All-Star Game, an annual basketball showcase held in December at the Palais Omnisport de Paris-Bercy.

  • Nike
  • Les Gaulois, Paris
  • Luca Cinquepalmi, Marco Venturelli
  • Luca Cinquepalmi, Diane Hyrone
  • Marco Venturelli
  • Riccardo Bagnoli
  • Filippo Guerrieri
  • Diane Hyrone
  • Pierre Jeanneau

Channel 4

(Sainsbury’s Anniversary Games, Sunday 3 pm.) Campaign for Channel 4 Paralympics, the official UK broadcaster of the 2014 Winter Games and 2016 Summer Games.

  • Channel 4
  • 4Creative, London
  • John Allison, Chris Bovill
  • Pablo González de la Peña, Jack Croft
  • Stacey Bird
  • Like Minded Studio

Channel 4

(Sainsbury’s Anniversary Games, Sunday 3 pm.) Campaign for Channel 4 Paralympics, the official UK broadcaster of the 2014 Winter Games and 2016 Summer Games.

  • Channel 4
  • 4Creative, London
  • John Allison, Chris Bovill
  • Pablo González de la Peña, Jack Croft
  • Stacey Bird
  • Like Minded Studio

Lürzer's Archive 5-2013. Ad Agency: 4Creative, London. CD: John Allison, Chris Bovill. AD: Pablo González de la Peña, Jack Croft. CW: Stacey Bird. Typographer: Like Minded Studio

Shapes For Women

Campaign for Shapes for Women, a chain of South African women-only gyms.

  • Shapes For Women
  • Volcano, Bryanston, South Africa
  • Francois Boshoff, Glenn Jeffery
  • Francois Boshoff
  • Pieter Vosloo
  • Paul Vermeulen

Shapes For Women

Campaign for Shapes for Women, a chain of South African women-only gyms.

  • Shapes For Women
  • Volcano, Bryanston, South Africa
  • Francois Boshoff, Glenn Jeffery
  • Francois Boshoff
  • Pieter Vosloo
  • Paul Vermeulen

HJK Helsinki Football Club

(The right colors from hjk.fi/shop. Strapline: HJK. We are blue and white.) Ad for the Helsinki football club HJK.

  • HJK Helsinki Football Club
  • Passion Agency Cassius, Helsinki
  • Erkko Mannila
  • Hermanni Kanerva, Taneli Okkonen
  • Erkko Mannila, Antti Tuominen, Axa Fahler
  • Miika Kumpulainen
  • Miika Kumpulainen

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