How I got into advertising... It was like blind-fishing. I just tried and tried until something bit. Knocked on many doors. Sent emails to everybody. After some tests and workshops I finally got the junior position. But the moment I consider I really started working is when I started working with Nir Refuah.
A run-down of the most recent campaign I worked on... Bittersweet Pies for Paul Romania, the social deserts for gender equality. We discovered in the Gender Gap Report that Romania scores low on gender equality. We took the numbers and turned them into pie charts. We turned the pie charts into actual pies that we then sold in Paul bakeries as the Bittersweet Collection - bitter facts on sweet pies. The collection included: Salary gap cake, Misrepresentation cake, Glass ceiling pies and others.
The next big advertising trend is going to be... Small drones that hunt mosquitos? Cure the world from the iPhone scrolling thumb inflammation? I have zero Nostradamus skills, unfortunately.
The piece of advertising work I wish I had thought of is... Romanians are smart.
My favorite app at the moment is... Make it big.
The best piece of creative work around at the moment is... I'm on a plane to Cannes right this moment so I guess we'll see
In a film about my life, I’d like to be played by... The baby of Jennifer Lawrence and Megan Fox, for charisma and looks reasons
A word or phrase I overuse... 'Can you please give me a massage?'
My last social media update said... Screenshoted a conversation where we wished everybody to win big this week. It included a lion emoji and people emojis that someone mistook for bottles.
My dream collaboration would be with... Beyoncé, of course. I would settle for Jay-z also, I'm not that picky.
A piece of criticism I’ve received was... Ahmmmm, I think it was something like 'stop posting this and that and that online'. And now I can't say exactly what. Haha
A great piece of advice I received... If you want it to happen, start making it yourself.
Sandra Bold is Head of Copy at MRM//McCann Romania, Copywriter of the year @ Fibra Awards.