Eduardo Maruri, our first guest at Cannes, is President and Founding Member of MARURI Advertising, Ecuador, and former President of the Barcelona Sporting Club Soccer Team of Ecuador. His company was the first Ecuadorian Advertising Agency to receive a Gold Lion at the Cannes Lions International Festival of Creativity in 2012. He is talking to HP Albrecht, former Chairman of the ADC Germany, Chairman of CommClub and Director of Akademie U5, both in Munich.