Márcio Fritzen

Currently working as a Creative Director at Ogilvy Brazil in São Paulo City working for clients like Nestlé, Citi Bank, Allianz, and IBM, just to name a few.
2014: the 8th most awarded Copywriter in the world on Lürzer's Archive rank.
2008: selected to be part of Young Lions group from Brazil
2007: won his first lions at Cannes Festival. 

Description of recent works:
The job we did for Nestlé won a Silver a month ago on Facebook/Nestlé Creative Contest at Cannes Festival. The idea is very simple; we just approached moms, who have recently moved to Rio de Janeiro. 

Another campaign that I could highlight is the one we made for Fender, which was selected by Lürzer's Archive.

The work we made for Allianz tells the story of the day Ayrton Senna saved the life of the French pilot Erick Comas. It's a real and emotional story.



What I’m up to:
We are launching a campaign for Allianz in Brazil. It's a big responsibility working for the brand that ensured nothing less than Titanic.

The latest campaign I’m working on:
This job we did for Nestlé won a Silver a month ago on Facebook/Nestlé Creative Contest at Cannes Festival. The idea is very simple; we just approached moms, who have recently moved to Rio de Janeiro.

The best piece of creative work around at the moment is:
In this last Cannes Festival we have seen a lot of amazing work. But the spot for Under Armour starring Michael Phelps blew my mind. I can't forget that soundtrack and the line "It's what you do in the dark that puts you in the light". Very true. 

The next big advertising trend is going to be:
It's hard to guess, but I believe the world must come together against terrorism and intolerance. And advertising could help with that. 

People/companies who influence me:
Tennis players, because this is my favorite sport. I really admire some athletes like Djokovic, Serena, and Nadal and how focused they are when playing. 

In a film about my life, I’d like to be played by:
It's a good question. I don't know. But certainly, I would be married to Scarlett Johansson.

A word or phrase I overuse:
"Control what you can control". By the way, I have read this quote in Agassi's Book. That's a good reading tip. It's awesome.

My last social media update said:
Something stupid about Pokemon Go.

My dream collaboration (both personal & professional) is:
Would be amazing to create the new camaign for the US Open, having all those guys I've mentioned before by my side.

I teach in an ad school, because:
Yes, I've been a professor at the school of creative Cuca in São Paulo since 2010. It's been a pleasure to be part of it and feed my students with what I have learned until now. Actually, I've been learning lots of things from them as well. 

See all Márcio Fritzen works in Lürzer's Archive.