Who's Who: Ana & Hermeti Balarin
How you got into advertising in a sentence ...
Ana: I married into it.
Hermeti: When I heard my first jingle, at the age of 5.
The most recent campaign I’ve worked on ...
Ana: I’m on maternity leave so it would have to be my child.
Hermeti: Instagram’s first ever soap opera for Baileys.
The best piece of creative work around at the moment is ...
Ana: Somewhere on Snapchat.
Hermeti: The Guardian’s 6x9 solitary prison cell VR experience.
The next big thing in advertising is going to be ...
Ana: I would love to know.
Hermeti: Ad blocking.
The piece of advertising work I wish I had thought of is ...
Ana: Any of the iconic print ads from the 60s.
Hermeti: Snowplow VW.
The internet/digital tool I couldn’t live without is ...
Ana: Still Google.
Hermeti: Lifecake.
A word or phrase I overuse ...
Ana: That’s dirty. (To a nine-month old who has no idea what I’m talking about.)
Hermeti: Dude.
My last social media update said ...
Ana: I don’t remember.
Hermeti: Brexit sucks.
My dream collaboration is ...
Ana: Wim Wenders. It’s already happened.
Hermeti: NASA.
A piece of criticism I’ve received was ...
Ana: That I don’t take criticism well.
Hermeti: That I talk too loud.
The last piece of music I listened to was ...
Ana: Probably a Brazilian nursery rhyme.
Hermeti: Birdman’s soundtrack.
Hermeti Balarin
Hermeti started his career at Mother London in 2007 as an intern. In the past nine years he went up the agency's creative ranks being made, alongside his partner Ana Balarin, executive creative director in 2015. The first time the agency awarded such title in its 18 year history. During his time at Mother Hermeti has created culturally relevant work for all of the agency's major clients, including Boots, IKEA and Coca-Cola. In 2012 his campaign for Beck's beer was selected by London's Design Museum for their distinguished 'Designs of the Year' award. In the same year he was part of the lead team behind Coca-Cola’s Olympic Games campaign, which ran in over 100 countries around the globe.
Before being appointed ECD Hermeti acted as global creative director for Stella Artois and under his watch the brand produced populist and award winning work such as the launch of Stella Artois Cidre and the brand's Wimbledon sponsorship, including the acclaimed film ‘The Real Hawk-Eye’. Most recently he led Mother into one of its most successful years in history. The agency was named Film Agency of The Year at Campaign Big Awards, Runners up to Agency of The Year and Campaign of The Year in Campaign Magazine’s Annual, also won several Cannes Lions including a gold in film and 11 pencils at D&AD.
Twitter handle: @hermeti
Ana Balarin
Ana started her career at Mother London in 2007 as an intern. In the past nine years she went up the agency's creative ranks being made, alongside her partner Hermeti Balarin, executive creative director in 2015. The first time the agency awarded such title in its 18 year history. During her time at Mother Ana has created culturally relevant work for all of the agency's major clients, including Boots, IKEA and Coca-Cola. In 2012 her campaign for Beck's beer was selected by London's Design Museum for their distinguished 'Designs of the Year' award. In the same year she was part of the lead team behind Coca-Cola’s Olympic Games campaign, which ran in over 100 countries around the globe.
Before being appointed ECD Ana acted as global creative director for Stella Artois and under her watch the brand produced populist and award winning work such as the launch of Stella Artois Cidre (‘C’est Cidre. Not Cider’) and the brand's Wimbledon sponsorship, including the acclaimed film ‘The Real Hawk-Eye’. Most recently she headed the beer’s ‘Buy a Lady a Drink’ campaign, which has provided thousands of years’ worth of clean drinking water to women in the developing world.
In 2015 she and her partner ranked amongst the top five creative leaders of the U.K. according to Campaign magazine. Both are regularly invited to sit in award juries.
Twitter handle: @anabrandobalarin
