Alasdair Lennox

How you got into design in a sentence...
Making things in my family’s farm workshop, I still make things today.

The most recent work I’ve worked on...
Launching the new global automotive brand: LYNK & CO in October 2016. Targeting the ‘Born Global’ urban millennial, LYNK & CO (owned by Geely) offers a new product/service model that blurs the line between car owning & sharing. www.lynkco.com

The best piece of creative work around at the moment is...
We're The Superhumans | Rio Paralympics 2016

The next big thing in advertising is going to be...
GREYEX’ers

The piece of work I wish I had thought of is...
Silk Cut in the 1980’s

The internet/digital tool I couldn’t live without is...
Instagram

A word or phrase I overuse...
”zooming out for a moment”

My last social media update said...
#HelloDubai #StarsintheDesert

My dream collaboration is...
Coco Chanel

A piece of criticism I’ve received was...
Something about being too tunnel-visioned blah blah…

The last piece of music I listened to was...
Home LP by Rudimental