Michael Weinzettl presents the jury and the 9 finalists for the 2017 Lürzer's Archive Student of the Year Award.
About a month ago we asked our readers to vote for their favorite student work published in the magazine between Vol. 3-16 and 3-17. The votes are in now and it's time for a small jury I put together for this purpose to weigh in with their choices. Apart from myself, there are four members in this jury and all of them are young(ish).
There is Jessca Mantovani, art assistant at Ogilvy Brasil in Sao Paulo and Lürzer's Archive Student of the Year 2016.
Then we have Juliana (Ju) Paracencio, Regional Creative Director at Memac Ogilvy & Mather, Dubai, who's had her Ikea work featured in several issues of Lürzer's Archive (and has also won multiple Lions for it).
I once again asked Marc Hasan Bieri, Senior Copywriter at BBDO, Berlin to be in the jury. Over the years and since his student days at Miami Ad School Berlin, he's become somewhat of a regular picking the Lürzer's Archive Student of the Year winner, meaning I trust his sense of discernment when it comes to creative work.
Last but not least I've asked Asif Amin Tibet Baqual, Founder and Chief Creative Officer at BlackSheep.Works, Srinagar, Kashmir - Kashmir's ONLY ad agency to take part in this impromptu jury. His work has featured several times in Lürzer's Archive and is created under the most stressful circumstances due to the difficult political situation in Kashmir. I'll be very interested to see which one of the finalists gets his approval. Watch this space next Friday when, I hope, we'll come up with the winner of this year's Student Award.
Institute: Miami Ad School/ESPM São Paulo. Student: Juliana Moreira. Instructor: Erico Braga
Institute: Stellen Bosch Academy, Stellenbosch, South Africa. Student: Sasha-Ann Turner. Instructor: Caroline Piotrowski
Institute: Miami Ad School, Miami. Students:: Kotob Zuheir, Joao Magalhaes. Instructor: Jorge Murillo
Institute: Miami Ad School Europe, Hamburg. Student: Lukas Bruhn. Instructor: Niklas Frings-Rupp
Institute: Cuca - Escola de Criativos, São Paulo. Student: Felipe Novais Azambuja. Instructor: Luis Paulo Gatti
Institute: Cuca - Escola de Criativos, São Paulo. Student: Bruno Infanger. Instructor: Luis Paulo Gatti
Institute: The Creative Circus, Atlanta. Student: Eric Percoco. Instructor: Mitch Bennett
Institute: Miami Ad School Europe, Hamburg. Student: Kushal Birari. Instructor: Niklas Frings-Rupp, Patrik Hartmann
Institute: Miami Ad School Europe, Hamburg. Students: Meri Giorgobiani, Ifeanyi Arthur Mazi. Instructor: Niklas Frings-Rupp