Vol. 4-2017: Preview of Print and Poster campaigns

State Street Global Advisors

“Fearless girl” outdoor campaign, sponsored by asset manager State Street Global Advisors, which was awarded the Outdoor Grand Prix at this year’s Cannes Lions Festival: To mark International Women’s Day, a bronze sculpture of a girl was placed on Wall Street to face the famous – and high-testosterone – Charging Bull statue, a symbol of American economic prowess. The sculpture is designed to inspire women everywhere to stand up to the status quo.

Fearless Girl. Lürzer's Archive 4-2017

MI Kids GPS smart watch. Stay connected. Campaign for a smart watch with an incorporated alert system that aims to prevent children from getting lost or falling victim to abduction and organ trafficking in China.

Forte Security Doors

Harvey Nichols

This ad celebrating Harvey Nichols’ rare jewellery collections features a northern bald ibis, a species rated critically endangered, wearing an equally rare tanzanite necklace. Cover page.

#TravelLuxury

Lürzer's Archive 4-2017. Ad Agency: adam&eveDDB, London. CD: Ben Tollett. AD: Henry Westcott. CW: Eduardo Balestra. PH: David Gill. DA: King Henry London

McDonald's

Campaign for McDonald’s.

Het Parool Newspaper

H. Wilson – 1966. E. Heath – 1970. H. Wilson – 1974. J. Callaghan – 1976. M. Thatcher – 1979. J. Major – 1990. T. Blair – 1997. G. Brown – 2007. D. Cameron 2010. T. May – 2016. Campaign for the Amsterdam-based daily newspaper Het Parool consisting of a series of portraits of nations based on their leaders of the past 50 years, each telling a story about the respective country.