Michael Weinzettl goes back a quarter of a century and picks a few ads from our archives that still look good today.
Another trip down memory lane this week: Although some of the ads gathered here may not even be part of many of our readers memories – simply because they were too young then to remember – which makes me even more determined to showcase some of those beauties from the past. After all, one of Lürzer's Archive's selling point has always been: How can you expect to create great ads when you don't know what was considered great before your time?
Trouw listens! Poster for a Dutch daily newspaper appearing in compact size. It was founded in 1943 as an orthodox Protestant underground newspaper during World War II. Agency: DDB, Amsterdam Art Director: Lode Schaeffer Copywriter: Erik Wünsch Photographer: Marcel van der Vlugt
Print ad for Brintons Carpets. Agency: Cowan, London Art Director: Tim Johnson Copywriter: Tim Johnson Photographer: David Bailey
Headline of this poster for Corona brand beer: Even if my last hour had come I'd still squeeze a lime for Corona. Agency: Saatchi & Saatchi Fallon, Tokyo, Art Director: Yoshihiko Suzuki, Copywriter: Naoki Watanabe, Photography: Aura
Campaign for a chain of hairdressers. Agency: Omon, Sydney. Art Director: Bobbi Gassy. Copywriter: David Droga, Photographer: Simon Harsent.
Agency: BBH, London, Art Director: Mike Wells, Copywriter: Tom Hudson
This Levi's poster campaign won the Grand Prix at Cannes in 1992. Agency: McCann, Milan, Art Director: Alessandro Canale, Copywriter: Stefano Colombo, Photographer: Graham Ford. With tons of awards churned out today at Cannes, it's hard to imagine a time when the Grand Prix was either won by film or print. (Although at the time it was still called International Advertising Film Festival) The year before, 1991, the Grand Prix had gone to "Lion", the appropriately titled commercial directed by Jean-Paul Goude for Perrier by Ogilvy & Mather, Paris. It's our current Classic Spot of the Week on this website. In other words, the one ad campaign deemed the best by the jury was awarded the Grand Prix. 2017 saw a total 27 Grand Prix handed out.
On the right, in the Gallery, you can find a few commercials from 1992 that - for me at least - have retained their charm.
Client: Droste. Ad Agency: Young & Rubicam (Y&R), Amsterdam. Art Director: Paul Meyer. Copywriter: Karel Beyen. Director: Paul Meyer. Production Company: PMSvW/Y&R/Rene van der Berg Productions, Amsterdam
Client: Braathens SAFE. Ad Agency: Kitchen, Oslo. Art Director: Erik Kessels. Copywriter: Klaas Slooten. Production Company: Leo Film, Oslo
Client: BBC. Ad Agency: BBC / In-House, London
Client: The Comedy Channel. Ad Agency: Cliff Freeman & Partners, United Kingdom. Art Director: Donna Weinheim. Copywriter: Donna Weinheim. Director: Tony Kaye. Production Company: Tony Kaye Films
Client: British Airways. Ad Agency: Saatchi & Saatchi, London. Art Director: Matt Ryan. Copywriter: John Pallant. Director: Frank Budgen. Production Company: The Paul Weiland Film Company, London
Client: Mazda Ad Agency: Young & Rubicam (Y&R), Amsterdam. Art Director: Paul Meyer. Copywriter: Karel Beyen. Director: Paul Meyer. Production Company: PMSvW/Y&R/Rene van der Berg Productions, Amsterdam
Client: Danish Road Safety. Ad Agency: Reputation, Copenhagen. Art Director: Ib Borup. Copywriter: Sussie Weinold. Director: Michael Sonne. Production Company: Sonne Film & TV Production, Copenhagen