Today, Editor-in-Chief Michael Weinzettl hands the Editor’s Blog over to frequent Archive collaborator and contributor HP Albrecht, who would like to talk about an exciting new project, the LÜRZER'S GRAND SLAM .
LÜRZER’S ARCHIVE is planning a new award. An award the creative community has obviously long been waiting for - judging, that is, from the reaction of the world’s top creatives when we asked them to be part of this newly born trophy.
But let me start somewhere back in the fairly recent past.
Since the passing of the US law by the name of the Sarbanes-Oxley Act, the creative business has lost some of is coordinates. Billings are no longer the key benchmark for measuring the weight of an agency. Due to this stock exchange ruling, companies are no longer allowed to simply brag about their sheer size. Tempi passati.
Today, award-ranking points are what make the difference.
For agencies. For creatives.
Agencies fight for awards to use them as a weapon when drumming up new business. Creatives need them to speed up their career. And a whole industry is busy producing these awards and conferring award-ranking points.
It is a business unto itself.
Fame? Come on. Your fridge will not be filled on the strength of fame alone, and guests will stay hungry if you promise to grill them freshly earned fame at your next barbeque.
You can keep a secret for a few days? Well, the new award will be called LÜRZER’S GRAND SLAM. And the trophy will not be some old salad bowl or golden fart award but a check for dollars and cents. Real money, in other words.
Sixty per cent of all submission fees will go to you, the winners. No fireworks, no cava, prosecco, or champagne all round. You can fill your own pool with grand cru. Or your bathtub - if, that is, you scoop the award.
In just a few days, you will be able to read more about this new award, the first that even your mother will understand.