Out now: Vol. 5-2017
Editor-in-chief Michael Weinzettl introduces the latest issue of Lürzer's Archive Magazine.
Vol. 5-2017 of Archive is out now and I'd like to give you the usual breakdown of contents by countries: In the Print section, we have a total of 86 campaigns, the top nations this time around being Brazil (14), the US (10), Germany (8), and the UK (6). These are followed by Chile with 5 and India, Italy, and Japan with 4 print campaigns each.
As for film campaigns (TV and online), there are 54 in all from a total of 23 nations, with the US (9), the UK (8), Canada (4), and France (4) topping the ranking.
The main interview for 5-17 was conducted by Hermann Vaske, who spoke to LA-based Jimmy Smith, a former ECD of Wieden+Kennedy, Portland, and founder of the Amusement Park agency. The interview with the multiple award-winning creative and remarkably devout Christian is titled: “The nincompoop won’t last but the brand will.”
Our judge for the Digital section in Vol. 5-17 was Joao Coutinho, North America Executive Creative Director at Y&R in New York. Among the 15 works he chose to present, one-third is from the US, the other two-thirds from Australia and France (two apiece) and – each contributing a single entry – Brazil, Canada, China, Colombia, Portugal, and the UK. The interview with Joao expresses his belief that “New York is the world’s purest expression of diversity and equality.”
I very much hope you will find lots to enjoy and draw inspiration from the pages of our brand new issue.
Jimmy Smith, former ECD of Wieden+Kennedy, Portland, and founder of Amusement Park, Los Angeles.
Joao Coutinho, North America Executive Creative Director, Y&R, New York.
From the Automotive section of Vol. 5-17: Ad for the Smart42, Headline: Turn Faster. Agency: BBDO, Dusseldorf, CD: Ton Hollander, Jacobo Concejo, AD: Martino Monti, CW: Schakir Islamow, Illustrator: Jesús Fernández
