The main interview for 5-17 was conducted by Hermann Vaske, who spoke to LA-based Jimmy Smith, a former ECD of Wieden+Kennedy, Portland, and founder of the Amusement Park agency. The interview with the multiple award-winning creative and remarkably devout Christian is titled: “The nincompoop won’t last but the brand will.”
Our judge for the Digital section in Vol. 5-17 was Joao Coutinho, North America Executive Creative Director at Y&R in New York. Among the 15 works he chose to present, one-third is from the US, the other two-thirds from Australia and France (two apiece) and – each contributing a single entry – Brazil, Canada, China, Colombia, Portugal, and the UK. The interview with Joao expresses his belief that “New York is the world’s purest expression of diversity and equality.”
I very much hope you will find lots to enjoy and draw inspiration from the pages of our brand new issue.