Who's Who: Tim Brookes

Tim Brookes is an award-winning art director. After many years at RKCR/Y&R, London he moved recently to Adam&EveDDB, London.  If you know more: we had an interview with him last year.

How you got into advertising in a sentence...

A happy accident at Chelsea School of Art.

The most recent campaign I’ve worked on...

It’s a campaign for the Advertising Association with the aim of keeping the UK open to the talent from around the globe. Britain’s ad industry is a world leader because we’re open to the world. And it will be catastrophic to the long-term success of the sector if we can’t access the right talent quickly and easily. As the campaign says, overseas workers in our sector are ‘a great advert for Britain’.

The best piece of creative work around at the moment is...

I love the BA i360 in Brighton…it somehow manages to be both ugly and beautiful at the same time.

The next big thing in advertising is going to be...

A return to entertaining people.

The piece of advertising work I wish I had thought of is...

Making Santa Claus Coca-Cola coloured. It doesn’t even matter that Coke didn’t actually do it. The myth that they did is enough.

The internet/digital tool I couldn’t live without is...

I guess the usual suspects of Instagram/WhatsApp and also Strava.

In a film about my life, I’d like to be played by...

Nick Cave…it would be more of a music promo than a film…although I’d be told to turn the volume down halfway through.

A word or phrase I overuse...

Who’s taken my bloody charger?

My last social media update said...

It was some snaps on Instagram of trash bins on Miami beach…it was a bit rubbish.

My dream collaboration is...

Mont Ventoux and a Pinarello Dogma F8.

A piece of criticism I’ve received was...

That tea is too strong …

The last piece of music I listened to was ...

To The Last Beat Of My Heart / Fujiya & Miyagi.