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Lürzer's Archive

Best of: Singapore, Manila, Vietnam from the past few years

Lürzer’s Archive editor-in-chief Michael Weinzettl presents his favorites.

Breeze Unilever

Campaign for Breeze brand detergent.

  • Breeze Unilever
  • Lowe, Singapore
  • Erick Rosa
  • Sheng Jin Ang, Andrew Ho
  • Guy Lewis, Daniel Kee
  • Alvin Tan
  • Lay Leng

Tipco F&B Co

Less sugar. More tea. #Food22

  • Tipco F&B Co
  • Lowe Open, Bangkok
  • Kate Noppakate Tawun-unnop, Wutikai Chaika
  • Eric Yeo, Wutikai Chaika, Nattapakan Apiwatmongkol
  • Kate Noppakate Tawun-unnop
  • Chamni'S Eye, Thailand
  • Illusion

Guinness

Guinness draught. Now in a bottle.

  • Guinness
  • BBDO Proximity, Singapore
  • Ronald Ng, Primus Nair, Yee Wai Khuen
  • Gary Lim
  • Nikhil Panjwani, Pimwadee Lai, Theophilues Tan
  • Gary Lim

Samaritans of Singapore (SOS)

(Text read upside down: Save me. Strapline: The signs are there if you read them.) Campaign for the Samaritans of Singapore, a suicide prevention agency that provides confidential emotional support to people in crisis.

  • Samaritans of Singapore (SOS)
  • Publicis, Singapore
  • Erik Vervroegen, Kris Ng, Ajay Thrivikraman
  • Jia Ying Goh
  • Pei Ling Ho
  • Sebastian Siah
  • Whishing Well, Singapore

Clear Anti-Hairfall Shampoo

(Strapline: Lose the myth – keep the hair.) Campaign for Clear Anti-Hairfall shampoo.

  • Clear Anti-Hairfall Shampoo
  • Lowe, Singapore
  • Joseph Cheong, Dominic Stallard, Sheng Jin Ang
  • Alex Tan, Sheng Jin Ang
  • Joseph Cheong
  • Richard Wilkinson
  • Evan Lim

Duracell

Campaign for Duracell brand batteries.

  • Duracell
  • Grey, Singapore
  • Ali Shabaz
  • Yingzhi Deng
  • Karn Singh
  • Vikram Kushwah
  • Evan Lim

3M

(Privacy filter for laptop.) Campaign for 3M brand privacy filters.

  • 3M
  • DDB, Singapore
  • Thomas Yang, Joji Jacob
  • Khoo Meng Hau
  • Adrian Yeap
  • Gaia Films Ltd., Oneroa, Waihke Island
  • Khoo Meng Hau
  • Peter Barker, Agnes Teo

3M India Limited

Campaign for the 3M brand lint roller.

  • 3M India Limited
  • Grey, Singapore
  • Ali Shabaz
  • Sheng Jin Ang
  • Joseph Cheong, Steve Clay
  • Jeremy Wong
  • Evan Lim

The Mint Museum of Toys, Singapore

Campaign for the Mint Museum of Toys.

  • The Mint Museum of Toys, Singapore
  • Young & Rubicam (Y&R), Singapore
  • Somjai Satjatham
  • Mark Fong
  • Teo Studio, Singapore
  • Magic Cube, Singapore, Sam Ng
  • Somjai Satjatham

WWF

(Save your seas. Pay-off: WWF. For a living planet.)

  • WWF
  • Leo Burnett, Manila
  • Mike Dela Cuesta
  • Sheila Dela Cuesta, Nonie Tobias-Azores, Raoul Panes
  • Jessie Pastor
  • Robert Perez

The New Straits Times

(Gain a deeper perspective with the New Straits Times.)

  • The New Straits Times
  • McCann Erickson, Petaling Jaya
  • Jerome Ooi, Jules Tan
  • Primus Nair, Szu-Hung Lee, Benjamin Ng, Zaidee Zainal
  • Loh Lin Shan
  • Soon & Byee

Aspirin

(For persistent headaches.) Campaign for Saridon, an analgesic.

  • Aspirin
  • BBDO Guerrero/Proximity, Makati City
  • Brandie Tan, Gary Amante, Peepo David
  • David Guerrero, Rey Tiempo
  • Paolo Gripo, Abet Bagay
  • Oliver Brillantes, Manny Vailoces, Vilma Magsino

AIM ACADEMY

Let your work talk. Campaign for the Vietnam Young Spikes creative communication competition, sponsored by the Aiim advertising and marketing academy.

  • AIM ACADEMY
  • Lowe, Ho Chi Minh City
  • Carlos Camacho
  • Carlos Camacho, Kumkum Fernando, Andy Lam
  • Carlos Camacho
  • Andy Lam
  • Carlos Camacho

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